By: Areej Ali
This past November marked the launch of “Tax-Free Tuesdays,” an initiative proposed by McMaster Students Union president Ikram Farah during the 2018 presidential election.
The pilot project, created in collaboration with McMaster Hospitality Services, entailed offering students a 13 per cent discount at La Piazza during the month of November.
Farah initially created the initiative in effort to promote food affordability on campus.
“Food insecurity is real. The MSU invests in the operations of the MSU Food Collective Centre to offer immediate food support to students,” said Farah in a Silhouette article about the project from November.
With the winter semester coming to an end, McMaster Hospitality Services director Chris Roberts has confirmed that “Tax-Free Tuesdays” project will not continue in the future.
The aim was to have increased traffic flow in La Piazza, which would offset the financial losses resulting from giving students the discount.
According to Roberts, La Piazza did not see increased traffic in November.
“The data clearly showed that our transactions on the Tax-Free Tuesdays were no different than previous Tuesdays ,which resulted in a significant loss in revenue over the course of the pilot,” said Roberts. “This indicates that students continued their usual habits regardless of the discount.”
He cites Union Market’s elimination of their boxed water, suggesting that McMaster Hospitality Services must continue to operate in a financially responsible manner.
As such, the “Tax-Free Tuesdays” project will likely not resurface next year.
When asked for her comment on McMaster Hospitality Services’ decision, Farah did not provide a response to The Silhouette.
There is a lack of clarity with respect to McMaster students’ feedback from the project, including whether or not they believe there was sufficient advertising from the MSU.
Farah and the MSU have also yet to publicly respond to Roberts’ comments and McMaster Hospitality Services’ decision.
“I believe there are other initiatives that we could look at that serve the needs of students who are financially challenged that will not affect our financials in a negative way,” said Roberts.
An example of one such initiative is Bridges Cafe’s new “Cards For Humanity” program, a pay it forward initiative through which students donate to other students.
According to Roberts, students can expect to see various food accessibility initiatives emerge, but “Tax-Free Tuesdays” will no longer be one of them.
By: Emile Shen
Starting is the hardest part
As quickly as resolutions are made, they seem to be broken. How can we work on making those dreams into a reality, and unlocking the infinitesimal potential within us?
Newton’s first law of motion applies to setting goals too. Objects in motion, stay in motion. It’s about that extra force that’s the most difficult part; it requires extra motivation and effort to get your goals started. That is the most trying part.
Cut down the number of goals
Along with the hustle and bustle of day to day life, a long list of resolutions add to the stress. Whether this is making an effort to be more organized, start volunteering somewhere, go to the gym three times a week, and also preparing healthy meals for yourself – it adds up. If you limit yourself to a couple goals at a time, there is a higher probability that you will find them more achievable. Our cognitive resources are limited, after all.
Set smaller goals and check in
It may be easy to pick up bad habits but it requires a lot more effort and time to get rid of them. Concrete steps are the bridge that take you from just thinking about something to doing it. If you want to become more fit, find a workout buddy or rent a locker. If you want to quit smoking, don’t go cold turkey. Start by smoking one less cigarette per day, and gradually wean yourself off.
Hold yourself accountable
Something unique about humans is our ability to self-delude. It is easy to put things off until later and/or become frustrated at the lack of results. You can simultaneously embrace the now with a #yoloswag, #carpediem attitude (I’m sorry everybody), that helps you build towards a better future you.
Share your goals selectively
When you tell someone your goal, you receive social acknowledgment and praise for simply setting a goal. At this point, your mind has already tricked itself into believing that you’ve accomplished something, so you become less likely to work for whatever you were aiming for in the first place. However, when goals are kept to yourself, there is delayed gratification from when you actually work towards achieving them.
