Tucked away in the basement of the Hamilton Antique Mall (233 Ottawa St. North) is Dollywood Plus Vintage, a vibrant pink, Dolly Parton-bedecked, oasis of vintage fashion and body acceptance. It is owned and operated by Jessie Goyette, who is a vocal advocate for the plus size community. Last year, Goyette organized the Hamilton Plus Size Flea Market and received overwhelmingly positive feedback.
This past summer, Goyette applied for a booth in the Hamilton Antique Mall. She was accepted almost immediately, and she says the response has been incredible.
“I had people coming in and buying up everything. I had people messaging me, telling me how this is something that they’ve never seen before or been a part of and how there’s no spaces explicitly for plus size people that are run by independent folks in Hamilton, or even in the area in general. Especially focusing on vintage. That pushed me to keep doing it,” said Goyette.
While the body positive movement is slowly gaining traction, there are still many spaces that do not offer options for plus sized people. Having to choose from a tiny selection of ill-fitting clothing is all too common, particularly for anyone looking to express themselves through fun and innovative fashion. Additionally, having only plus-sized options reinforces the narrative that plus sized bodies should be hidden away. Dollywood Plus Vintage looks to battle that narrative through body acceptance and positivity.
“It isn’t just about clothes, and selling clothes. It’s about paying attention to a group of people that are just as deserving to express themselves the way they want to, and embody themselves in whatever way they choose,” said Goyette.
https://www.instagram.com/p/B1RTIx3HZj3/
For Goyette, body positivity means celebrating plus-size bodies.
“I think fat bodies in particular are often devalued or seen as bad. It’s important to acknowledge that people with fat bodies are desirable and worthy of anything that anybody else with a body is. Regardless of their health, regardless of how you whether or not you perceive them to be living healthy or not, that doesn’t matter. I think it’s a human right to be able to express yourself and feel comfortable with who you are, and not be made to feel uncomfortable about the space you take up with your body,” said Goyette.
Going forward, Goyette plans to expand beyond clothing. Zines, buttons, patches and stickers are all in progress.
“I want to have different types of media, literature and art that explicitly speak to the experience of plus sized people in Hamilton,” said Goyette. She hopes that this will foster a sense of community and acceptance that isn’t always easy to find.
Dollywood Plus Vintage itself is bright and happy. Any spots not filled with unique clothes are covered with pictures of Dolly Parton, the Grammy award-winning country singer. The VHS copy of Steel Magnolias rests next to zines and patches. Goyette says that Parton’s song “Wildflowers” in particular speaks to her.
“Wildflowers are still really beautiful despite them not being the norm. They have the capacity to thrive and to overcome anything, regardless of where they are. That, to me, was something that carried over to the fat experience. Much like the wildflower, fat bodies are beautiful in their own way and are dynamic and able to bounce back from anything that society might throw at them,” said Goyette.
Dollywood Plus Vintage has only just begun, and if the initial response is anything to judge by, it will be around for a very long time. Goyette hopes that one day we will live in a world where there’s no need to have an article about a plus sized store because, hopefully by then, it will be so normal. Until then, Goyette’s store can be found in the basement of the Hamilton Antique Mall at stall 01L, and is well worth a look.
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By: Jennifer La Grassa
“Bae”: the fact that it stands for “Before Anyone Else” should be enough of a reason to stop using it. Unless bae is your mom, you should never use the name to refer to anyone. The name has run its course and it’s time for a change.
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Dying your hair gray: I don’t think anyone knows how this trend even began, but I like to tell my grandmother she started a revolution. With the eye bags and forehead wrinkles that university has given me, the only reason why I would ever attempt this is so I can finally use the grandma emoji in my Instagram pictures.
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Hashtags: I don’t care if your Instagram photo has #nofilter, nor do I enjoy spending at least two minutes trying to decipher #eachwordinyourlongandpersonalhashtag. Also this trend caused me to call the pound symbol the “hashtag sign” in my second-year stats course.
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Couple/ Squad Goals: Why is working out with your significant other and kissing them after every sit-up considered a couple goal? Things like these only make those who are single and without a squad feel completely horrible about their lives.
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Over-contouring: There is nothing wrong with contouring, but using excessive amounts of makeup and wrongfully applying it leads to a poor makeup job. Natural beauty is the best kind. Makeup is meant to play up your features, not give you a new face.
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Vaping: It has given a new vibe to smoking by making it seem cool and healthy when it really isn’t all that different from picking up an actual cigarette. If you’re going to smoke then smoke and if you want to quit or be healthy then do so, but vaping isn’t the way to go.
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By: Jeffrey Ye
If you’ve been keeping up with brands such as Zara and H&M recently, you’ll know that their moves have been surprisingly uncharacteristic for their “fast fashion” label. What is fast fashion? Fast fashion is characterized by the strategy of the aforementioned fashion giants to rapidly incorporate (knock off may be more accurate) the latest trends from either the runway or popular culture into their stores. Their streamlined processes take as little as two weeks to go from design to delivery. So far, this approach has been extremely lucrative, with H&M and Zara operating a combined total of over 5,000 stores worldwide. To say nothing of their association with poor working conditions, why fix what isn’t broken?
On one hand, Zara may be testing the waters to see if the average consumer is receptive to higher end designer styles and superior quality at an increased price point. Zara has unveiled their first male studio collection that does just that. The outerwear and knits are clearly the highlight of this line, displaying prominent check prints and using wool blends in addition to alpaca and mohair fibers. Textured turtle necks, rolled trousers and several suiting options round out the collection. The difference with this collection and the fast fashion model is permanence, both with regards to its lower turnover of pieces and reduced likelihood of clothes falling apart after ten washes.
H&M on the other hand, looks to appeal to more mature consumers who have a defined style and can afford to spend more to attain it. The company has opened new stores in Toronto and Montreal under the name of COS. Having visited the Bloor street location, I was impressed by the spacious, clean layout of the store compared to H&M’s usual cluttered racks. The pieces themselves take a minimal approach to patterns, branding, zippers, and buckles. COS instead opts for clean, monochrome styling, reminiscent of the work of Jil Sander and Lemaire. While we have come to associate fast fashion with descriptors such as cheap, poor quality and trendy, COS is far from it. The company has stated, “COS prices start where H&M’s finish,” and included in that cost is superior construction and fabrics with a recognizable aesthetic.
Both companies seem to be challenging consumers to choose quality and investment into a thoughtful wardrobe in place of cheap trends. In the words of everybody’s favorite Belgian fashion designer, Raf Simons, “Fashion became pop … And I don’t know if one should be ashamed or not to admit that maybe it was nicer when it was more elitist.” While I don’t necessarily agree with putting up barriers to people exploring fashion, I agree that things are moving too quickly. There is such a focus on hopping onto the latest trend without any attempt to get to know what’s out there and discover one’s personal style. Fast fashion feeds into this. But the fact that companies such as Zara and H&M are moving towards less volatile and more refined offerings is undoubtedly positive for promoting more thought about what we wear.
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