Brittany Aiello discusses how she finds comfort and stress relief through her hand-painted plant pot business
During the stress and isolation of lockdown, people have returned to pastimes such as art, dancing and writing. However, one of the most popular trends is planting. There is something therapeutic about nurturing plants that has convinced many people to rekindle their garden romance during this pandemic.
If you are a plant lover and have been researching local Hamilton businesses to support, you may already be familiar with The Crazy Planter Lady on Instagram. Behind the beautifully painted pots and cute plants is Brittany Aiello.
The artist started the Instagram page back in 2018 to share her extensive plant collection. After successfully debuting her hand-painted plant pots at a 2019 art crawl, she turned her planting and painting hobby into a business.
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Aiello fell in love with painting plant pots because planting and art enabled her to unplug and relax. She loves her job as an educational assistant for students with special needs, however, it can be very stressful and painting plant pots is the perfect hobby that combines her passion for both art and gardening.
She also appreciates the community connection she is able to build with other local artists, plant enthusiasts and small business owners.
“[Painting plant pots] is a really good escape for me, physically and mentally. But on top of that, I've gotten to meet lots of cool people and whether it be at shows, customers or just people asking me for advice on how to take care of their plants. I think the community of Hamilton as a whole has a lot of great people that are willing to support local and so I've met awesome other business people like myself and artists,” said Aiello.
"[Painting plant pots] is a really good escape for me, physically and mentally. But on top of that, I've gotten to meet lots of cool people and whether it be at shows, customers or just people asking me for advice on how to take care of their plants."
The painting technique she uses most involves dish soap and acrylic paint to create unique, abstract patterns that also come in endless colour combinations. The most popular designs are galaxy and metallics.
Her pots can be purchased in a variety of sizes with or without a plant and custom typography can be added as well. Another collection the artist offers are the "tiny planter buddies" ranging from animals to miniature Starbucks cups.
Since uploading her first post on her Instagram page, her page has been flooded with support and love from the community. In fact, it was the same community that convinced her to sell her hand-painted pots. Behind the scenes, her husband who is a graphic designer helps with advertisements and social media posts.
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Outside of her social media page, Aiello also participates in art shows. Although her last show was in the summer of 2020, the supporters who come out to see her art motivate her to continue developing her business.
Aiello’s pots are available at Nest gift shop on Locke Street, which is currently closed due to the lockdown. However, her pots are still available for sale using contactless payment and pickup.
To fit the theme of a plant-based store, Aiello’s business is also eco-conscious and sustainable. All the packaging is made of recycled materials and she also offers plant rescues for her customers’ dying plants. Through this service, she is able to support new plant owners and share the values and benefits of planting with the community.
“I just love having living decor that you can change and it really brings up your mood inside your living space as well,” said Aiello.
“I just love having living decor that you can change and it really brings up your mood inside your living space as well,” said Aiello.
For those who are just starting to care for plants, Aiello shared her tips.
“You really can't go wrong with getting a desert plant like a succulent because it really does only need water once a month and you can forget about it and it looks beautiful. I think people just need to remember, it's okay if you lose a plant because then you learned a lesson and you can get a new plant,” said Aiello.
Being a plant parent can provide solace, distraction or beauty during this time of hurt and uncertainty. Whatever emotions you may have during the pandemic, planting — with the help of folks like Aiello — might be just the outlet you need to reignite a little jubilation.
Tips for first-time plant parents and reminders for the experienced ones
Plants are becoming more and more popular in the pandemic, among both long-term and new plant parents. Growing up, my grandparents travelled a lot and as one of the few people in my family with a green thumb, I was always put in charge of looking after my grandmother’s plants. Now, I have half a dozen plants of my own and the beginnings of an indoor herb garden.
While many plants are relatively low maintenance, here are a few things that I’ve learned over the years that are worth keeping in mind as you adopt a new plant.
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1. Do your research
First, while there are lots of lists on the internet detailing the best and most resilient plants for first-time plant owners, it’s important to do your own research first. Each plant has its own optimal growing conditions and it’s good to ensure that your home can meet them.
For example, temperature is an often overlooked but important condition to be aware of. Most plants do best anywhere between 16°C and 26°C. Do your best to avoid dramatic temperature changes in your home and keep plants away from drafty windows, especially in the winter.
Availability of light seems intuitive, but not all spaces in your home will get light equally and it’s good to consider where the best, most well-lit corners of your home are before you bring your plant home.
It’s also worth taking into account the other conditions in your home, such as the availability of space in your house, the thoughts of your housemates and your ability to take care of a plant. Also be aware that some plants are not safe to have around pets, so if you do have pets be sure to check that the plant you have in mind won’t be a danger to them.
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2. Don’t overwater!
Once you have adopted your plant, brought it home and set it up in a nice and sunny spot, you’ll be responsible for watering it. While creating a schedule or setting reminders on your phone can be helpful, it can increase the risk of overwatering your plant, which can be harder to come back from than underwatering.
Good lighting can help the plant dry out and mitigate the dangers of overwatering, but the best way to avoid it altogether is by checking the soil regularly and letting your plant tell you when it needs more water. If the soil is very damp, your plant doesn’t need any more water, but if the soil is drier, be sure to give your plant a drink.
Additionally, the amount of water a plant needs is proportional to its size, so your smaller plants will need less water than your larger ones and as your plants grow, they may need more water than they did before
Most planters have a drainage hole at the bottom, which mitigates the possibility of overwatering. If your planter does not, it would be good to find a planter that does have a drainage hole. It can also come in handy if your plant is underwatered because you can fill a sink with a few inches of water and set the plant in it to soak up some water quickly.
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3. Start simple
There are a plethora of plant accessories out there but when you’re starting out, it’s often best to start simple: plant, pot, watering can (or even just a designated cup will do) and maybe a spray bottle for misting the leaves.
Misting the leaves can help keep your plant free of dust. It also gives you a moment to check the leaves for any signs of illness or bugs as well as to remove any dead leaves. Many tropical plants will shed some of their leaves during the winter months and removing them makes space for new growth.
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4. Ask around!
Lastly, but maybe most important, don’t be afraid to ask questions. Most nurseries or greenhouses are happy to chat about plant care if you call them. Plants are also a great conversation starter for Zoom calls with family and friends, who are likely happy to share their own plant advice and experiences.
Many, including students, are gravitating toward plants during these difficult times
Plants are known to have a number of benefits for both mental and physical health. A few of these benefits include reducing stress and anxiety, brightening living spaces and improving indoor air quality.
Given all the stress and uncertainty of these last few months and the increased amount of time people are spending inside their homes, maybe it’s no surprise that people are gravitating towards plants now.
“I think planting is quite therapeutic. I think a lot of people that weren't doing it before started to take an interest in it [during the pandemic] and I think we're seeing a resurgence of the younger generation getting a little bit more interested in it,” said Kate Psota, a greenhouse supervisor at Holland Park Garden Gallery.
“I think planting is quite therapeutic. I think a lot of people that weren't doing it before started to take an interest in it,” said Kate Psota, a greenhouse supervisor at Holland Park Garden Gallery.
For many students, the pandemic was an opportunity for them to further delve into their passion for plants. For some, this has meant growing their already sizable plant collections through buying new plants, swapping with friends and family or propagating plants they already had. For others, this has meant gardening in the warmer months.
“When reflecting upon how plants have been part of my life before and during the pandemic, I think they acted as an anchor and sense of normalcy. I still get to water them on the weekends, they still grow and make me happy even though everything has changed,” said Veronica Tran, a fifth-year biochemistry student.
For other students, the pandemic is the first time that they have tried anything remotely related to plants. The growing sense of community around the planting seems to be an important aspect of the appeal for students, particularly during these times when many feel disconnected from others.
Plants can act as conversation starters, giving students something to talk about with friends and family that is not necessarily related to the pandemic. There are also groups popping up on various social media sites, where plant parents facilitate the finding and trading of plants and offer information about how to take care of them.
“I think from the sudden increase of plants and plant owners throughout the pandemic there have been a lot of Facebook groups that have sprung out due to this. And there's a lot of trading of plants, of giving away . . . It's a community but it's also kind of a game almost like trading, they’re discussing it. It’s become its own thing that I can’t even quite describe,” said Lucy Lin, a fourth-year environmental sciences student.
“It's a community but it's also kind of a game almost like trading, they’re discussing it. It’s become its own thing that I can’t even quite describe,” said Lucy Lin, a fourth-year environmental sciences student.
However, the supply of plants hasn’t necessarily kept up with the dramatic increase in demand for a number of reasons. Some of the protocols that have been put in place due to the pandemic are affecting migrant workers, who are an important part of this industry. There are also restrictions on the import of plants.
Despite these challenges though, Psota commented that people have been understanding and flexible when shopping for their plants. She also doesn’t think this should discourage people from further exploring their relationship with plants and nature, especially during these times.
“I hope that [customers] would develop more of a relationship with nature, understanding how these things work and how they interact in our everyday life. Plants are such a part of our environment. I think a lot of people just think about them for just strict aesthetics but they do have the ability to reduce stress, working with them it's been proven to reduce stress. They can improve air quality within your home. So I hope when people come here that they have an appreciation for that and maybe even learn something new that they didn't know before,” said Psota.
Given the plethora of benefits provided by plants, it seems fitting that people are gravitating towards them during these difficult times. As we move into the greyer winter months and begin to spend even more time indoors, having something bright and green around the house will become even more important.
