Hamilton influencer started new business with a friend during the pandemic
Many have taken the pandemic as an opportunity to tackle new projects and launch new businesses. Among these is Hamilton-born-and-raised influencer Nicole Alexander, whose love of fashion has snowballed into online sustainable goods store, Steeltown Sistas. The store sells mostly vintage clothing pieces but occasionally sells home goods.
Alexander created Steeltown Sistas with a good friend in May 2020, while stuck at home during the first wave of the pandemic. The two women share a love for sustainable, unique and vintage fashion. Steeltown Sistas has become a way for them to share their passion with others.
Alexander created Steeltown Sistas with a good friend in May 2020, while stuck at home during the first wave of the pandemic.
Steeltown Sistas operates through its Instagram page and the reception so far has been quite positive. Many people are happy to engage with Steeltown Sistas and offer pieces for the store’s collection.
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With a background in marketing, Steeltown Sistas is not the first time Alexander has been involved in business and fashion. Alexander actually began selling clothes while she was in university. She saw re-selling her clothes and clothing swaps as a great way to engage with fashion sustainably.
She currently runs the blog Hamilton Hippie, which she describes on her website as a place to come to get the scoop on the greater Hamilton area. She was also one of the co-owners of Bought It Local, an online maker market, which had a similar concept to Steeltown Sistas. Unfortunately, it had to close earlier this year because it became too difficult for Alexander and her partner to manage the business and full-time jobs.
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“We decided to go out while we were on top, essentially. But it really sucked because we both love the business concept and we both definitely think it can work. But it does require a heck of a lot of time investment and that's just something you really could not sustain as young working women. It just wasn't really possible,” explained Alexander.
While Alexander has been involved with a number of businesses in the past, she typically worked more behind the scenes. With Steeltown Sistas she has taken a much more active role, curating and creating pieces.
“This has been a really cool experience being on the side of the physical component of creating, rather than just creating digital content. That's been like the coolest takeaway for me, how much I enjoyed the process,” explained Alexander.
“This has been a really cool experience being on the side of the physical component of creating, rather than just creating digital content. That's been like the coolest takeaway for me, how much I enjoyed the process,” explained Alexander.
It is important to Alexander that individuals walk away from Steeltown with items that they will not only enjoy but find useful. Affordability and sustainability are also important concerns to her and she is conscious of the importance of these to students as well.
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“I think as a student, it's always great to be able to get a deal, period . . . I think [buying and selling your clothes] is a great thing to get into if you’re a student,” she said.
“I think as a student, it's always great to be able to get a deal, period . . . I think [buying and selling your clothes] is a great thing to get into if you’re a student,” she said.
These are still the early days for Steeltown Sistas. Alexander said that they are hoping to branch out into upcycling clothes. They also hope to figure out a method for facilitating larger clothing swaps throughout the Steel City.
Fourth-year student Abi Oladesu is beautifying clients through her business Desu Beauty
Abi Oladesu has been doing makeup for most of her life. She started having fun with her mother’s makeup from the age of 10 and decided a few years later to challenge herself to increase her skills. She did someone else’s makeup for the first time when she was about 16.
During her second year at McMaster University, the biochemistry student started thinking about taking makeup more seriously. However, it wasn’t until she was quarantining during the COVID-19 pandemic that she decided to take the leap and start her business, Desu Beauty on Oct. 30, 2020.
There are three components to Oladesu’s business. As she has received many requests for makeup tutorials and enjoys teaching, she decided that she would post makeup tutorials on Instagram and offer beginner and intermediate lessons.
The second part of her business involves posting her own makeup looks in order to improve her skills and show clients what she can do. Lastly, she does makeup for clients’ weddings, photoshoots, proms, graduations and other events.
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It is important to Oladesu that when she does clients’ makeup, she isn’t turning them into a different person but highlighting the best parts of them. This goal stems in part from her own experience with makeup. When Oladesu was a preteen and early teenager, she used makeup as a way of hiding her face. Now she uses makeup to accentuate her features and seeks to do the same for her clients.
“Obviously nobody wants that for themselves, but I don't think there's anything necessarily bad about [being self-conscious] in the sense that we all feel self-conscious once in a while. We're in a society where the beauty standards are very high and they change all the time, but it's important to remember . . . you're the one that at the end of the day determines your worth to other people,” said Oladesu.
"We're in a society where the beauty standards are very high and they change all the time, but it's important to remember . . . you're the one that at the end of the day determines your worth to other people," said Oladesu.
This mission is embedded in the name of Oladesu’s business. While she originally called it Desu Beauty as a reference to the last four letters of her last name, she realized upon reflection that it had a deeper meaning for her.
“I'm a very large fan of anime and so desu . . . basically means “to be” . . . I am [also] Christian [and] in the Bible, it's like “we are beautifully and wonderfully made” . . . So to be that beautifully and wonderfully creative person, you have to love yourself in every aspect, whether that's with wearing your natural face out and being super proud of it or getting the skills to do your makeup really well so that every time you look in the mirror . . . you’re like, “wow, I feel beautiful, I know I'm beautiful.” . . . I want you to be the best version of yourself or at least to look at yourself and be like "wow, I feel like that beautifully and wonderfully made person,"” explained Oladesu.
Since she started, Oladesu has received positive reception and a lot of support from family and friends. Unfortunately, the ongoing pandemic has decreased the number of events for which people would get their makeup done. At the same time, Oladesu credits the pandemic with giving her the time to start her business.
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Oladesu also sees online classes as a blessing for her since she started her business. Instead of spending all day on campus and then doing makeup appointments, she can better make her own schedule by doing makeup during the day and watching recorded lectures afterwards. Managing the business alongside her demanding degree and other commitments has also encouraged her to better prioritize her time.
Oladesu looks forward to continuing to grow her following and reach more people through her business. As she will be graduating soon, she is considering how she might integrate her love of makeup into her career.
“I'm definitely a cautious person so . . . right now, I definitely am going to finish my biochemistry degree and I'm going to see if I could get a job with that. But working with makeup has gotten me interested in cosmetics in general so [maybe] I can mix my biochemistry major with cosmetics and then possibly go into formulation or something along those lines,” said Oladesu.
"I definitely am going to finish my biochemistry degree and I'm going to see if I could get a job with that. But working with makeup has gotten me interested in cosmetics in general."
To other students with a skill they are considering turning into a business, Oladesu says to just start. She recalls that she felt the need to have high-quality foundations in every colour before she began her business. However, since she started, all her clients have used colours that she had already had.
“There's nothing wrong with humble beginnings. You don't have to have everything, you don't have to have the best of everything," Oladesu said. "It's better to just start because honestly, I feel like people appreciate watching you grow and watching you improve.”
The Wig Hall is an opportunity for students to try something new with their hair
After years of wearing the same hairstyles, second-year kinesiology student Inès Ndzana wanted to switch it up. Inspired by celebrities wearing wigs and weaves, Ndzana got a wig made when she was in Grade 11 and loved it.
A few years later, Ndzana learned how to make her own wigs and opened her business in October 2020. The Wig Hall offers custom wig construction as well as wig colouring and styling for ready-made wigs.
“I was always wearing wigs, switching it up. I just liked it. I have my curly one if I want to have fun. I have my short one if I want to be serious and professional. And I just liked how quickly I could switch it up,” explained Ndzana.
As someone who has always enjoyed challenging herself and learning new things, Ndzana had started exploring how to make wigs in early 2020. However, it was not until the early months of the pandemic that she had an opportunity to really dive into it and perfect her process. Using her mother’s sewing machine, she taught herself how to sew and made her first few wigs.
During her first year at McMaster University, she had also noticed that many of her friends would make trips back home just to get their hair done because they couldn’t find a stylist around campus or weren’t comfortable having their hair done by someone new.
“My friends always go back home to do their hair. I'm learning a new skill and I want to give out, you know? If I have the skill, I want to do it . . . There's obviously still room to grow, but for the most part, I feel like I perfected my wig making and I was like "okay, why not bring this to Mac? Why not bring this to campus so that girls don't always have to go so far if they want wigs or stuff like that?"” said Ndzana.
The Wig Hall is very much a student business for students. For example, one barrier Ndzana identified that might prevent those interested in wigs from trying them was the financial cost, as custom wigs can often be very expensive. So it’s very important to her that her business is accessible to students.
At its core, The Wig Hall is about giving people an opportunity to try new things, to take a leap of faith and to find something new that makes them feel good and comfortable in their own skin.
“I just hope that someone comes in and sees the style they've never tried and gets that style and they walk away loving it. Or they've never gotten colour on their head and they walk away loving it . . . I want everyone to walk away loving it, feeling inspired and just seeing it and be like, "I want to try that" or "we're gonna switch it up’ or ‘I'll get a longer length" or "I’ll go really short this time,"” said Ndzana.
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Speaking of leaps of faith, starting The Wig Hall was a huge leap of faith for Ndzana. Initially, she had been nervous about the launch, unsure if anyone would be interested in her business, but it seems she needn’t have worried. The reception so far has been incredibly positive, which has been especially heartening.
She’s so glad now that she took that leap and encourages other students to do the same if they have an idea.
“If you have an idea and if you want to do something, you should absolutely do it because it's scary and it's daunting and it's anxious, but once you do start and once you get the ball rolling, it is very fun and you learn a lot of things and you enjoy the ride. So I would say if you have an idea, work on that idea, start it and a lot can come from it,” said Ndzana.
Through The Wig Hall, Ndzana is making wigs more accessible to students and giving them an opportunity to try something new. But more than that, her business is also an incredible example of the good things that can come from taking a leap of faith.
Shop Boho is carving out space in the Bohemian market and supporting Black business owners along the way
Stories build communities and celebrate cultures by bringing together ideas, emotions and experiences in a meaningful way. Some stories are told through books or movies, others are told through artifacts or products. At Shop Boho, each accessory paints a landscape and tells a story of a different culture from around the world.
Shop Boho is an e-commerce, Bohemian-inspired accessory and lifestyle brand that was launched in July 2020. Each jewelry is unique and handpicked from vendors by Shop Boho’s founder and McMaster alumna, Yosra Musa. The names of the pieces are inspired by cities whose landscape, aesthetic or culture is reflected in the design of the piece. It is how Musa integrates diversity and breathes life into all of her products.
“I don't want to be wearing what everybody else is wearing. I like to think of my pieces as a statement and as a talking point,” explained Musa.
Musa started the brand because she noticed a lack of representation of people of colour in the market for bohemian lifestyle products.
Bohemian lifestyle describes an unconventional life often lived by constant travellers, artists or other creatives. Bohemian style captures this way of living through objects, colours and patterns from many different cultures. However, a quick Google search of “Bohemian style” yields results that are rather disappointing. Instead of the diversity that you would expect to see, the vast majority of the images are of white blonde women wearing colourful and patterned dresses.
So undeterred by the current pandemic, Musa decided to use her strong background in supply chain management and her interest in alternative lifestyles to address this gap in the market.
Support from the community was a significant factor in successfully opening Shop Boho. Musa was promoted by local platforms such as Blk-Owned Hamont and received a microgrant from Black Artists Union, an art collective that showcases work by Black creators. The microgrant allowed her to expand her resources and have more creative freedom.
As a way to give back to the community, Musa is planning workshops and sharing YouTube videos documenting the challenges she faces as a small business owner and how she overcomes them. She is also sharing other lessons from her supply chain management experience. Musa understands that the initial learning curve of opening a business can be a financial burden and setback for many new business owners or discourage people from pursuing their entrepreneurial goals altogether.
“There's so many people that want to start an online business and anybody can do it. But I'm hoping that people can bypass a lot of the challenges that I faced by sharing that information,” said Musa.
One of the critical values of Shop Boho is representing and supporting Black women-owned businesses. Musa has always been an advocate for anti-racism movements. When she was a student at McMaster, she received the Lincoln M. Alexander Award for her contributions toward removing racial barriers in the community. She helped to establish McMaster’s African and African Diaspora Studies minor and co-founded Nu Omega Zeta, the second Black-focused sorority in Canada.
Musa realized early that it wasn’t enough for her as a Black woman entrepreneur to support and celebrate Black Girl Magic, a movement that highlights the beauty, power and resilience of Black women. She realized that she had to support an entire ecosystem of Black business owners. For example, for her upcoming winter collection, she purchased from women and/or Black-owned vendors.
“It's time for people, especially during this Black Lives Matter movement, to really think about their purchasing decisions. Purchasing from a small Black-owned business shouldn't feel like charity. They should be products that you genuinely enjoy and love. But as a consumer, you just need to be aware of where you're really putting your dollars and who you're supporting,” said Musa.
Currently, Musa is most looking forward to her winter collection, which will feature gold-plated, minimalist and classic jewelry pieces as well as staple everyday accessories such as tote bags and travel mugs. In the future, she hopes to host in-person pop-up shops in the Hamilton and Toronto areas.
Local artist explores Indigenous identity and resurgence with her beadwork
Art has long been a way for artists to create a space for themselves in a world where they feel one doesn't exist. It’s a way of carving out a tangible space to explore and reclaim who you are. For several Indigenous artists, including Kanien'kehá:ka beadwork artist Darien Bardy, art is an act of expression as much as it is an act of resurgence.
Bardy was born and raised in Hamilton. Growing up, she struggled with her Indigenous identity and history. She regularly faced racism and often had to act as if she didn’t know much about her culture in an attempt to avoid such encounters.
As she got older, Bardy became involved with a number of groups for Indigenous peoples, including the Hamilton Regional Indian Centre, the Aboriginal Health Centre and the Native Women’s Centre. It was through this work that she was first introduced to and became interested in beadwork.
Beading is a traditional Indigenous art form with a long history. The final pieces are considered a manifestation of the artist's good intentions. It’s also an art form that has gained a lot of attention recently for its prominence in projects supporting Indigenous resurgence.
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For Bardy, beading served as an important connection to her history and she didn’t expect it to grow into something more. People began to ask her where they could purchase her pieces, she made her Instagram page Beads in the Trap and things really took off.
“It really just took on a different shape because at first I was like, “this is going to be my page for just documenting my beadwork journey and see how I'm improving over the months”. . . But then it just kind of turned into something bigger,” said Bardy.
“It really just took on a different shape because at first I was like, “this is going to be my page for just documenting my beadwork journey and see how I'm improving over the months”. . . But then it just kind of turned into something bigger,” said Bardy.
Now Beads in the Trap has almost 4000 followers and Bardy’s products sell incredibly quickly, often on the day she posts them. But even as her business continues to grow, Bardy’s personal connection to beading has not diminished. If anything it has grown and taken on a larger meaning. It is no longer solely about helping her connect to her own history and understand her identity, but it is also a way for her to help other Indigenous youth do the same.
“I describe it as Indigenous resurgence in contemporary colonialism because my stuff is not very traditional but I think it represents a lot of urban Native youth or Native youth in younger generations that don't necessarily conform to the traditional ways, but still are influenced by traditional ways,” explained Bardy.
This is seen even in the name of Bardy’s business, which is a reference to the Nicki Minaj song Beez in the Trap. For Bardy, these pieces are another way in which she reconciles the different aspects of her identity.
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“In our culture, it's like when you're touching the beads…the good thoughts that are happening in your mind come out through your fingertips and into the beads. So while you're beading, you're literally creating a physical piece of your good thoughts and your good intentions. Those intentions and those good words and thinking good thoughts and wanting good things for whoever wears them – that’s in every single piece that I put out. So, even though my pieces aren't traditional looking . . . the intentions and the good mind is still behind it,” explained Bardy.
Bardy also sees her business as a starting point for conversation about Indigenous histories and resurgence. Especially because many of her pieces can be worn, people often ask her — or her friends and family — about them, creating an opportunity and an opening for these important conversations.
“What I want people to get out of it is just a symbol of like, we're still here, you can be an ally to us by supporting Indigenous artists . . . [I want people to] walk away with a sense of we're still here. Indigenous people are still here and we’re still trying to figure out where to go from here. We're still trying to figure out what it means to be Indigenous in the world now. Now that we're not a targeted people all the time. Now that we actually have space to breathe and be who we are, who are we?” said Bardy.
"[I want people to] walk away with a sense of we're still here. Indigenous people are still here and we’re still trying to figure out where to go from here," said Bardy.
Brady’s art, the histories and traditions it merges as well as the conversation it encourages are very much an act of expression and resurgence on both a personal and a community level.
Take Up Space is an eco-conscious clothing business that provides space for women of colour to voice their concerns
While the negative consequences of climate change affect everyone, the brunt of these consequences is borne by poor and racialized peoples. For Hamilton business owner, Rose Senat, the fight for environmental justice is entwined with the fight against racism. These concurrent fights inspired her to launch the sustainable and ethical online clothing store Take Up Space last year.
Take Up Space sells simple dresses, bottoms, t-shirts and sweaters with quotes such as “Plan, Pray, Persevere” and “Black Women Save Lives.” The garments are made to order in Hamilton and created with 100 per cent certified organic cotton. The business also functions as a platform for women of colour to connect and participate in conversations they are often left out of.
Senat was inspired to launch the brand after getting more involved in sustainable spaces. She became increasingly frustrated with environmental racism which describes unjust environmental policies against racialized folks and communities. In university, she began following a minimalist lifestyle and became curious about sustainable fashion. She didn’t like how difficult it was to trace back the source of her clothing and discovered the beauty of making her own clothes. It was important to her that she knew exactly where her clothes were coming from and who was behind the production.
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More importantly, through her interest in sustainable practices, she realized there aren’t enough spaces for people of colour in environmentalism, the justice movement concerning the protection of the environment, despite the fact that they bear a disproportionate share of environmental harm.
A 2017 health report by Statistics Canada found that visible minorities are more likely to be exposed to particulate matter than the white population. Particulate matter can enter the lungs and bloodstream and result in adverse lung and heart conditions. In the 1950s, a toxic waste dump site built in a predominantly Black community in Shelburne, Nova Scotia, led to contaminated water and numerous cases of cancer across generations. Across Canada, Indigenous communities deal with smog-filled air and contaminated water and pipelines being built in their lands.
In mainstream environmental organizations, women of colour are underrepresented and ignored even though they have historically been at the forefront of environmental movements.
“[L]ack of environmental practices affect women of color the most . . . [E]nvironmental racism is such a huge thing and within the space of eco-friendly, especially with clothing and stuff, people are not talking about how environmental racism is a thing . . . And although this is who is being affected, you're not seeing Black women or other women of colour being the ones given the platform to talk about this. When you think about sustainability and eco-friendliness or eco-consciousness, you see white women . . . where it's like when push comes to shove, you guys are not going to be the ones mostly affected by this,” said Senat.
"[L]ack of environmental practices affect women of color the most . . . [E]nvironmental racism is such a huge thing and within the space of eco-friendly, especially with clothing and stuff, people are not talking about how environmental racism is a thing."
Creating Take Up Space is a step toward addressing these issues by providing an outlet where women of colour caC/O Take Up Spacen voice their opinions on environmental inequalities and advocate for their own experiences. Senat was able to turn her vision into a reality with support, help and encouragement from her friends, family and community.
The best-selling item at Take Up Space is the “Black Women Saves Lives” series of t-shirts and sweaters. It is Senat’s message to the world about why Black women’s voices need to be heard.
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“We often give so much of ourselves to our communities, so much ourselves to other people. People always expect us to be there at the forefront of things. When you look throughout history, women have always been the ones — especially within the Black community — [that] have put themselves at the forefront . . . But we're not often given the credit or even given the space or . . . accolades other people get,” explained Senat.
Senat recognizes the difference that Black women’s leadership makes. She notes that the work of the civil rights movements was largely done by Black women and that Black women played a significant role in the suffrage movement. In fact, Black Lives Matter was founded by three Black women, Alicia Garza, Patrisse Cullors and Opal Tometi. Additionally, one of the earliest examples of environmental justice activism in North America was the Salisbury Coloured Women’s Civics League who advocated for improved outdoor toilets and for the health of the Black community.
“We are at the forefront fighting and when Black women fight, everybody wins,” Senat said.
“We are at the forefront fighting and when Black women fight, everybody wins,” Senat said.
Senat is currently preparing a blog and interview series for early next year. The interviews will feature women of colour and showcase how they are taking up space in their particular careers.
Take Up Space is more than just a clothing store. It is a platform for women of colour to share their stories and celebrate who they are.
Local sustainable business owners comment on the influence of COVID-19 on the sustainable fashion industry
The pandemic has made many people more aware of social disparities and world issues. As people have slowed down, spent more time on social media and realigned their priorities, it’s become nearly impossible to ignore this wave of social movements. One of the movements that have drawn consumers’ attention is the rise of sustainable fashion brands.
Sustainable fashion encompasses secondhand or upcycled clothing, ethically-made clothing where all workers are paid a living wage and clothing made from natural, renewable or locally-produced materials. The pandemic has highlighted that brands that do not consider these factors are not sustainable.
The fashion industry used to produce about 150 billion garments per year. But when COVID-19 hit, it changed how often people shopped for clothes. Spending on clothing has decreased, with many people now facing financial difficulties and others spending the day in pyjamas. Many no longer have the desire to, nor see the necessity in, constantly purchasing new clothing.
The fashion industry used to produce about 150 billion garments per year. But when COVID-19 hit, it changed how often people shopped for clothes. Spending on clothing has decreased, with many people now facing financial difficulties and others spending the day in pyjamas.
“I think when everything slowed down and COVID first hit, people had time to stop and think and to get out of their everyday rushing from here to there. We just had so much time to do nothing that a lot of people cleaned out their closets . . . It just gave everyone a second to develop a new perspective and a new relationship with their clothing,” explained Priya Mohan, founder and owner of Sari Knot Sari, a sustainable fashion brand in Hamilton.
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As consumers’ relationship with their clothing has changed, the pandemic also revealed major issues within the fashion industry. Consumers have been able to observe how a decrease in clothing demand translates into a reduction of the fashion industry’s carbon footprint. At the same time, garment workers have been among the hardest hit by the pandemic. Especially as stores closed and some large brands refused to pay their manufacturers, many workers were laid off without adequate severance payments.
Awareness of these issues within the fashion industry has led some shoppers to seek more sustainable alternatives. Unfortunately, sustainable businesses were also hit hard by COVID-19. With the pause on bring-your-own-containers initiatives at many grocery stores, coffee shops and other businesses, many had no choice but to buy products in plastic packaging or accept plastic bags instead of reusable ones. Additionally, a great deal of personal protective equipment is only single-use or wrapped in plastic packaging to be sterile.
Sustainable businesses had to alter their business models in order to adapt and remain compliant with pandemic protocols. The Pale Blue Dot, a general store for sustainable living, used to host regular clothing swaps, but these have been interrupted by the pandemic. The pandemic also negatively affected the supply chains of local sustainable businesses, especially as suppliers closed offices and negotiated continuing production while complying with social distancing standards.
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However, Morgan MacDonald, who owns slow fashion clothing line Mettamade, doesn’t see this slowdown as an entirely bad thing.
“[T]he supply chain is still to this day delayed. Things are taking much longer than they were pre-COVID. And I think it goes to show that this slow fashion model is . . . almost non-negotiable at this point . . . [I]t means that people can be more intentional with their shopping . . . They can take more time to research what they want to purchase and where it's coming from. I think it's a good thing. I think it’s making people realize clothing is not disposable and we don't need to be consuming it as quickly as we were told that we should have been until now,” said MacDonald.
This increasing intention around shopping during the pandemic has been paired with a push to shop locally and sustainably. More than ever, people are concerned with combatting the climate crisis. However, as individuals, this issue can often seem overwhelming and the impact of our own actions too small. It’s important to know that small actions like shopping at local businesses or choosing sustainable fashion do matter, if only in that they get people thinking.
“What I’d really like people to come away with — even if they don't buy anything — is just to have stopped and thought about “Hey, where does my clothing come from? Have I ever thought about pollution in waterways when picking my clothing?” . . . So I think even if I just get people thinking about that, it's sometimes just the seed that gets planted that you know, may or may not bloom into a greater consciousness of the choices that we make around fashion,” said Mohan.
“What I’d really like people to come away with — even if they don't buy anything — is just to have stopped and thought about “Hey, where does my clothing come from?""
For many consumers, especially students, the price of sustainable fashion has always been a barrier. However, people are beginning to realize that buying less and buying secondhand is also a way to shop sustainably.
“For me, I start with secondhand because a lot of the ethically made clothing [that] we all aspire to — locally made, Canadian-made, natural fibers — it's not always accessible for everybody. Especially if you want to slowly convert your wardrobe towards that, right? So for me, I have found this love affair with buying secondhand for over 10 years. Because it’s just so affordable, and it makes so much sense: these pieces of clothing are in perfect condition so why not extend the wear of them?” said Mary Luciani, owner of The Pale Blue Dot.
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The pandemic has highlighted the importance of working within one’s means and focusing on doing the best you can at the present time, rather than the best you could do in an ideal world. It’s important to remember that the world doesn’t need a few people living sustainably perfectly, but rather it needs everyone to do their best.
“It’s about balance. That's what I've learned from everything. Living a more mindful lifestyle you'll drive yourself insane if you try to find the perfect solution. So I would say just do your best, within your means,” said Luciani.
The cancellation of Hamilton’s signature festival is negatively impacting businesses on and off James Street North
Nothing brings Hamilton together like Supercrawl. The September festival on James Street North features numerous performances, fashion shows, art installations, food trucks and more. It is an opportunity for Hamilton to show off its artists and entrepreneurs. Unfortunately due to COVID-19, Supercrawl’s organizers announced in June that the 2020 event would be cancelled.
When Hamilton’s steel industry collapsed in 2008, Hamilton’s artists and entrepreneurs were credited with revamping Hamilton’s image and economy. As empty buildings became galleries, restaurants, studios and shops, art crawls emerged. Supercrawl, derived from these monthly art crawls, arrived as a celebration of this revival.
Since its inception in 2009, Supercrawl has grown from a one-day event attended by a few thousand people to a weekend-long celebration that draws about 250,000 people annually. The multi-arts festival is a major tourism event in Ontario that has an economic impact of over $2,000,000.
Every year, businesses on James Street North prepare themselves for this influx of customers by extending hours, increasing stock and putting on sales. Business owners often gain new customers during Supercrawl and see some of their highest sales of the year.
Priya Mohan is the owner of Sari Knot Sari, a sustainable and fair trade clothing line. As her store is located on James Street North, she has been directly impacted by the art crawl and Supercrawl cancellations.
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“Supercrawl, art crawl . . . used to be able to pay for your rent at least for the whole month. You would make enough money during art crawl to pay for all of your utilities and rent. [I]t gives you the opportunity to earn more money, which would allow you to build your business or do whatever else . . . That's gone now. So you just have to hope that the money comes in in dribs and drabs and that you can pay your rent and pay your utilities and pay your staff and still have enough money left over to increase your stock so that you have more money coming in because if you don't have stock you can't make money,” explained Mohan.
"Supercrawl, art crawl . . . used to be able to pay for your rent at least for the whole month. You would make enough money during art crawl to pay for all of your utilities and rent. [I]t gives you the opportunity to earn more money, which would allow you to build your business or do whatever else," said Mohan.
Since Mohan started Sari Knot Sari in 2018, her business has participated in Supercrawl’s fashion shows and hosted a sidewalk sale in the tent outside their store. They also provide free space in their Supercrawl tent to local artisans and sustainable businesses as a way of exposing the community to these sustainable enterprises.
“[T]hat's gone now. Like there really is no hub for people who are artistic to have a free place to just showcase their goods and spread the joy of their artistic endeavors. There really isn't anything,” Mohan said.
Local artists and businesses without brick-and-mortar locations typically benefit from Supercrawl the most. Artists can apply to have an installation at Supercrawl and those that are chosen are actively promoted by the festival, facilitating widespread exposure for these artists. Similarly, small businesses can apply to be one of Supercrawl’s approximately 100 vendors. For those who are not able to apply or are not selected, the festival provides free, first-come, first-serve space for them to set up. Without these typical Supercrawl activities, these artists and vendors will not get the exposure they may need to survive the financial impact of the pandemic.
While Supercrawl organizers are planning alternate events, they haven’t yet announced an event that will help businesses that rely on Supercrawl. However, the fact that a few vendors and artists will be featured at Supercrawl’s first physically-distant concert series sparks hope that the festival organizers will continue to create events that include and feature Hamilton business owners.
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In the meantime, Hamiltonians continue to pull together to support local businesses. One example of this is Hamilton Supports Local, a website and business directory that sisters and Hamilton teachers Lindsay Hucal and Laura Varga started this year after their grandmother had to close her Port Dover shop due to COVID-19.
Having shopped locally for years, Hucal wanted to make it easier for Hamilton shoppers to find local goods and support small businesses. She believes that the only positive outcome of COVID-19 on businesses is that more people are thinking locally.
“I think there are more people being conscientious of where they buy things. A lot of our businesses are fair trade too . . . and people are taking more of an understanding and awareness of where their products are coming from. So I think that because of COVID-19, because of a lot of things that are happening in the [United States] and free trade and all of these things that are happening, we want to support our Canadian economy. [I]t's taking a deficit from businesses being closed down for so long. I think that people are starting to think globally and shop locally and try and support Hamilton and Canada as a whole,” said Hucal.
"So I think that because of COVID-19, because of a lot of things that are happening in the [United States] and free trade and all of these things that are happening, we want to support our Canadian economy," said Hucal.
Hopefully, as Hamiltonians continue to support Hamilton businesses, it will mitigate the negative effects of the cancellation of Supercrawl and other events that support local businesses.
Reloved Boutique strives to provide a conscious solution for fashion lovers of all sizes
Nestled in the heart of James Street North sits new consignment store Reloved Boutique. The store carries a selection of products by Canadian businesses as well as racks of one-of-a-kind clothing pieces. Curating a collection of beautiful secondhand items is the goal of this boutique headed by mother-daughter duo Raquel and Lateisha Brown.
Raquel and Lateisha have dreamt of opening Reloved Boutique for about three years. Although born and raised in Hamilton, Lateisha currently lives in Calgary where there are a plethora of consignment shops. After visiting Lateisha in Calgary, Raquel realized that Hamilton doesn’t offer the same range of selection for secondhand shopping. Together, they saw an opportunity to introduce a new consignment boutique to the Steel City.
Last December when Lateisha was in Hamilton for the holidays, the pair stumbled upon their current location and signed the lease almost immediately. In January, they began setting up the space and launched their Instagram page. Planning for a launch date of March 21, they began collecting items for their spring consignment collection.
However, when COVID-19 was declared a pandemic on March 11, the pair had to re-evaluate their opening. Instead of opening their brick and mortar location, they launched an online shop instead. While navigating these new challenges, they were supported by a great landlord and by the local business community.
“The [business] community has been really supportive. We are in a bunch of networking groups that are just trying to support each other and give each other advice for the best. Like how to get through this or what this new life looks like,” said Lateisha.
Two months after their initial opening date, they unlocked their physical location in May with additional COVID-19 protocols. As Lateisha is still in Calgary, she handles the behind-the-scenes logistics, finance and social media while Raquel operates the storefront.
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It was important to the mother-daughter duo to create a boutique experience for secondhand shopping. While they do not look for particular brands, they ensure that the items that make it to their racks are carefully curated based on current style trends, brand popularity and condition.
“I think that we've nailed it in terms of the aesthetic and how we want our stuff to be presented . . . I remember when I was a kid, I was mortified when we would go shopping at a thrift shop. But we created . . . a secondhand shopping experience . . . [that] doesn’t feel like you’re shopping secondhand, nor do the clothes look like they’re secondhand,” said Lateisha.
“I think that we've nailed it in terms of the aesthetic and how we want our stuff to be presented . . . I remember when I was a kid, I was mortified when we would go shopping at a thrift shop. But we created . . . a secondhand shopping experience . . . [that] doesn’t feel like you’re shopping secondhand, nor do the clothes look like they’re secondhand,” said Lateisha.
Where Reloved Boutique stands out most is through its mission for size-inclusivity. The fashion industry has continuously underserved plus-sized women and this has unfortunately been a trend in secondhand stores. Reloved Boutique strives to fill the gap in secondhand fashion and allow everyone to explore sustainable options. They actively promote larger size donations and consignments on their social media to ensure they have stock of all sizes.
Any unsold items at the end of a season that aren’t returned to consignors are donated to a local charity. Right now, the boutique has partnered with Interval House, a shelter for women survivors of intimate partner violence and their children. They hope to donate to different charities on a rotational basis.
The response from the Hamilton community has been positive. Since they began accepting items in January, people have been consistently dropping items off. Many of the items they’ve received have been great quality, which has made the pair even more excited about the store.
“The excitement from the community is what sets a fire in me, that they’ve never seen a boutique that looks like ours or they’ve never experienced consignment the way that we do it. I'm really happy and proud that we've accomplished that,” said Lateisha.
“The excitement from the community is what sets a fire in me, that they’ve never seen a boutique that looks like ours or they’ve never experienced consignment the way that we do it. I'm really happy and proud that we've accomplished that,” said Lateisha.
With the amount of clothes they’ve already received, Lateisha sees the store growing larger in the future. As a women-owned business, they also hope that they can host networking events and workshops for women entrepreneurs after COVID-19. Whatever the future holds, having overcome the challenges of COVID-19, Raquel and Lateisha have shown their resilience as business owners and the value of their store to Hamiltonian fashion lovers.
By Shaan Babrah, Contributor
As you drudge through second semester, it is hard to not notice all the business-casual students on their way to class, clutching cups of coffee for warmth. One can only wonder whether there is any point in wearing a button-up and dress shoes to pour over a textbook in the library. The Indeed and LinkedIn tabs that seem to be on every computer in sight certainly don’t alleviate the pressure to be “grown-up” or “professional”.
Though you may feel tempted to emulate your post-grad future in your clothing, you should appreciate the beauty of being untethered to a dress code while you still can. Once the mid-February breeze runs through your favourite overcoat like you’re being possessed by the ghost of cold, you can’t be blamed for reaching for your Michelin Man parka. Now you may be warm, but one can only wonder if it’s necessary to be so amorphous to avoid hypothermia. Just when all hope seems to be lost, a new trend has entered the forefront of fashion to warm the frozen souls of students everywhere.
This look has been appropriately dubbed “hikercore”. Those on board with the movement are trading in their peacoats and chinos for fleeces and cargo pants. The recent popularization of clothes to stumble around the forest in has resurrected some great pieces that have previously been considered faux pas. Montreal’s Ssense, a titan of the retail industry, has taken note of this boom and virtually every major brand right now is releasing pieces that fit within this aesthetic. Many clothing items once considered untouchable are now lining the shelves of stores, looking better than most thought possible.
The trend started when hiking boots trickled into winter office attire and streetwear around the mid-2010s. Since then, hikercore has expanded, as fleeces eclipse knits and hoodies as the statement sweater of the season. This can be seen online, as brands like Snow Peak and Kapital are showing up in forum discussions and all over the Instagram explore page. Don’t feel pressured to prove your stripes as a free solo climber or munch the most muesli in order to take part in hikercore. In fact, most people should start with baby steps. The trailblazer look is not the most ubiquitous trend and you likely haven’t seen many of your peers in full Japanese trekking gear, but there is still plenty of inspiration for the average student to grab onto. By adding a few outdoorsy staples into your rotation, the urban hiker look can inject enough personality into your school wardrobe to prevent complete corporate assimilation.
The first step in the long road to environmental enlightenment begins with your footwear. After the hiking boot trend put brands like ROA in the big leagues, other companies have followed suit to put out more stylish variations on the look. For those fully invested in the style, Salomon Snowcross shoes or Danner boots are a great way to dip your toe into the aesthetic, and start dressing as though you actually have hobbies. I would also check out Salomon or Hoka One One at Sport Chek or Runner’s Den on King Street West as a great functional option for anyone who may want to give hikercore a test run before committing to a whole new aesthetic.
Fleeces, of course, are a staple that have been mainstream since your dad bought his first Columbia half-zip. Unlike the lighter weight dad-core options that are more commonly represented, a good hefty fleece will only inspire you to buy more, furthering your descent into student debt while keeping you toasty and cozy through your midterms. I would strongly advise against wearing any button-ups with a fleece and instead just stick to tees. If you’re shelling out your hard-earned money on a nice sweater, you should be able to appreciate the warm polyester hug.
There are many avenues and side trails to explore for inspiration, but not all are created equal. The Instagram page @organiclab.zip is the best place to start. Brands like South 2 West 8 and Patagonia are also great to check out, as they remain the godfathers of every fashionable outdoorsman or woman. Vintage North Face, Patagonia, Arc’teryx and Nike ACG ads are a gateway to some of the coolest looks that anyone can pull off while imagining the more fulfilling and spiritualistic life that awaits them at the end of the semester. All the biggest high fashion brands steal influence from vintage styles in their huge archive of regular old clothes, and there is no reason you shouldn’t do the same. Save some of your favourite looks and images on your phone and hit the thrift.
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The best way to complete the look, though, is to check out any of Hamilton’s iconic hiking spots and find for yourself what subsection of the culture you identify with. Bruce Trail runs through many of Hamilton’s larger parks and is a great route for runners that prefer greener scenery. Parallel to Bruce Trails is Chedoke Radial Trails, which is perfect for cyclists and dog-walkers alike to get away from their usual concrete path. Of course, the many waterfalls across the city are a tried and true classic for dates and dressing well for the occasion can make you seem stylish and outdoorsy. For those that prefer to think global and act local, Adventure Attic (28 King St. W.) is certainly worth your time and provides the best look into what actual hikers wear and use.
From trail running to mountain climbing and all the way to Whole Foods hippie, there is a place for everybody in the great outdoors. For many, university is the last step before many of us graduate or move onto a tragically adult future full of J. Crew scarves and oxford cloth, so you may as well appreciate your freedom while it lasts.
From trail running to mountain climbing and all the way to Whole Foods hippie, there is a place for everybody in the great outdoors. For many, university is the last step before many of us graduate or move onto a tragically adult future full of J. Crew scarves and oxford cloth, so you may as well appreciate your freedom while it lasts.
Experimentation is an important part of stepping out of the monotony of routines. Despite the constant pressure to grow up and follow suit, it’s difficult to make great personal strides when your shoes are giving you blisters. You may not be a trail veteran, but the spirit of hikercore is carving out your own path. It could be a fully functional outfit with dozens of pockets or just a beloved Arc’teryx jacket for the temperamental weather; the choice is yours. This season, throw on all your favourite fleeces at the same time with your most semi-fashionable outdoorsy shoes and take a hike while you still can.
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