By: Areej Ali
This past November marked the launch of “Tax-Free Tuesdays,” an initiative proposed by McMaster Students Union president Ikram Farah during the 2018 presidential election.
The pilot project, created in collaboration with McMaster Hospitality Services, entailed offering students a 13 per cent discount at La Piazza during the month of November.
Farah initially created the initiative in effort to promote food affordability on campus.
“Food insecurity is real. The MSU invests in the operations of the MSU Food Collective Centre to offer immediate food support to students,” said Farah in a Silhouette article about the project from November.
With the winter semester coming to an end, McMaster Hospitality Services director Chris Roberts has confirmed that “Tax-Free Tuesdays” project will not continue in the future.
The aim was to have increased traffic flow in La Piazza, which would offset the financial losses resulting from giving students the discount.
According to Roberts, La Piazza did not see increased traffic in November.
“The data clearly showed that our transactions on the Tax-Free Tuesdays were no different than previous Tuesdays ,which resulted in a significant loss in revenue over the course of the pilot,” said Roberts. “This indicates that students continued their usual habits regardless of the discount.”
He cites Union Market’s elimination of their boxed water, suggesting that McMaster Hospitality Services must continue to operate in a financially responsible manner.
As such, the “Tax-Free Tuesdays” project will likely not resurface next year.
When asked for her comment on McMaster Hospitality Services’ decision, Farah did not provide a response to The Silhouette.
There is a lack of clarity with respect to McMaster students’ feedback from the project, including whether or not they believe there was sufficient advertising from the MSU.
Farah and the MSU have also yet to publicly respond to Roberts’ comments and McMaster Hospitality Services’ decision.
“I believe there are other initiatives that we could look at that serve the needs of students who are financially challenged that will not affect our financials in a negative way,” said Roberts.
An example of one such initiative is Bridges Cafe’s new “Cards For Humanity” program, a pay it forward initiative through which students donate to other students.
According to Roberts, students can expect to see various food accessibility initiatives emerge, but “Tax-Free Tuesdays” will no longer be one of them.
Kyanite crystal allows the creation of new pathways and the opening of one’s mind to new positive possibilities. Lauren Campbell was wearing kyanite when the idea for a bright, quirky store with crystals, tarot cards and other magical items came to her. The name for the store, Witch’s Fix, also came to her in that moment.
At the time, Campbell was working a full-time job in Toronto and wasn’t entirely happy being a commuter and working a nine to five job. She couldn’t get the idea of Witch’s Fix out of her head, so she decided to quit her job and try to make her dream a reality.
On Feb. 26, 2018, Campbell opened an Etsy store and began to sell spell kits and mugs. Throughout the year, she attended craft markets and hosted candle rolling workshops. Exactly a year after her online store opened, her dream of a physical store came to life. The store is located in the historic Treble Hall, which Campbell had had her eye on for some time.
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“Before I even had the Witch's Fix, I'd drive by this space in Treble Hall and I would look at it and… say ‘if I ever have a store, I want to be there because it's so cute’… And one day I was on Kijiji… I saw this space [and] I was just like oh my God… that's my dream space… I'm going to do it,” Campbell said.
“I'm going to take the plunge, take a huge risk and do it because this was the space that I always wanted. It was going to be here or it was going to be nowhere,” she added.
The store is a realization of Campbell’s vision. The storefront is welcoming, with the glass walls serving as a window to an enchanted world. Inside, the shop is charming and cozy with Victorian elements and the feel of a library mixed with a traditional witch’s shop. A playlist of hot jazz, saxophone-containing music and songs from Campbell’s favourite magical movies adds to the ambience of the store and makes it feel as if it is in another place and time.
The store sells a variety of gifts and enchanting items, several of which the crafty shopkeeper makes herself. She makes Abracajava mugs and candles and puts together mystery bags, spell kits and crystal kits. As for the items that she doesn’t make herself, like the tarot cards and zines, she tries to source from independent makers, especially those who are female and female-identifying.
She wants the products to be mostly those that cannot be found in big box stores. While they may be a little more expensive than similar products in other places, her customers know that they are supporting creative entrepreneurs. In the future, Campbell also hopes to rent out the parlour at the back of her store to individuals who do readings to make this type of magic more accessible to the community.
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“Honestly when people come in the store, I really just want them to feel inspired… [I]inspiration and creativity are such huge parts of magic for me. So I hope people come in and feel like they can be curious… ,” said Campbell.
“I want to awaken a childish enthusiasm in them that makes them remember when they were a little kid and anything seemed possible, [when] they just looked at everything with wide eyes and believed in magic,” she added.
Campbell has been drawn to magic and magical items since she was a kid. As she grew older, magic became more about having a connection to nature. Campbell understands that the store might not be for everyone, but she wants it to be approachable. Having experienced the benefit of everyday magic in her life, she wants to bring a little magic to everyone else’s life too.
Campbell put the word witch in the title of her store to help change the perception of the word. She wants to do away with the idea of long fingernails and cackling laughs and replace it with the idea of magic as ownership of one’s human nature and connection to the world around us.
“I mean there are so many days where it seems like there is no magic in the world and being able to spot it in the tiniest things… [it] makes my mental health better. It can be as simple as just birds on somebody's front lawn hopping and chirping, like that is magical to me… It's just really about finding things that make me smile and are really accessible,” Campbell said.
Once the dust settles a little more, Campbell will plan a grand opening celebration to mark the fruition of this vision. In the meantime, she looks forward to watching the store grow. With the warm responses that she has received thus far the online and Hamilton community, Witch’s Fix should continue to grow and become the store for all-things sorcery and magic downtown.
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By: Ronald Leung
To have 20 valentines: oh how I miss those days,
Draped in a childhood haze.
Dodge ball in grade three,
Getting my elementary school degree.
Feburary 14th: the day would roll around,
Which cards would I get? Thinking in a frown.
Scooby Doo?
Pokémon?
Hello Kitty?
Carrying my own cards, school-bound.
The time would come,
All my friends to be my valentine!
Handing out my precious cards,
No one will ever be glum.
How strange it is then,
And how strange it is now,
To go from multi-valentine fun,
To only wanting one.
