The ultimate gift guide for the pandemic
I have always taken gift-giving very seriously. Even before I had money to spend on gifts, I was finding ways to celebrate my loved ones. I spend a lot of time thinking about what to get people and nothing makes me happier than seeing the look on someone’s face when a gift I’ve put a lot of time into makes them truly joyful.
This year, there are several people who I would normally buy holiday gifts for that I will not get to see. As we continue to hold birthdays and other celebrations in the pandemic and as we go into a holiday season where you might find yourself distanced from those you normally celebrate with, here are some gifts you can send through email that aren’t e-transfers.
GIFT CARDS
I couldn’t write a list of gifts to give faraway loved ones without including gift cards, even though sometimes they can be boring gifts. However, depending on the gift card, your recipient will really enjoy it. Find a gift card that helps them buy an item that they’re saving up for or get them a gift card to cover their Spotify subscription, groceries, or other bills for a little while.
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Also consider finding a gift card that pays for your recipient’s splurges. Do they regularly get facials? See if their favourite spa is on Wayspa. Do they typically spend too much money on concert or sports tickets? Gift them a Ticketmaster or StubHub gift card so they can be the first in line when venues open back up. Are they always ordering takeout? Get them a gift card to their favourite restaurant. Or, pick a gift card to their signature stores or stores that sell products only they would buy.
But it is the most entertaining as a gift-giver to surprise them with an out-of-the-box gift card. Consider options such as gift cards to businesses that sell photobooks and other personalized goods. Is there a store your friend loves, but they can’t afford their products? Give them a gift card that makes it easier for them to get that item they’ve been wanting. Are they looking for a particular product? Find a small business that sells what your friend is looking for and get them a gift card from there.
You can find local small businesses at sites and Instagram pages such as Not-Amazon, Hamilton Supports Local and Blk Owned Hamont. You can also give Etsy gift cards, which allows your recipient to pick the item they want from a small business that’s local to them.
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Lastly, never underestimate the power of an “I owe you” gift certificate. Especially with the cancellations and changes caused by the pandemic, their perfect gift may be something you can’t give them now but want to promise to get them in the future. You could also gift free items — a hug for when COVID-19 is over or a regularly scheduled Zoom call with them.
PRINTABLES
Printables are paper products that your recipient can print out themselves. You can find several gift-worthy printable items for free or you can buy one from a small business. Many printables are also easy to DIY.
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Book lovers may enjoy printable bookmarks, such as these ones from Hamilton-based shop The Witch’s Fix or printable reading journals such as these I found on Etsy. For the cook in your life, you can get printable recipe cards like these ones from The Witch’s Fix.
Consider sending crossword and sudoku puzzles to those in your life who like a challenge or a personalized calendar to those who like to keep track of things. You can also grab art lovers a print or poster, which several small businesses also create custom.
SUBSCRIPTIONS AND MEMBERSHIPS
There is truly a subscription box for everyone, from fitness to escape room lovers. For both the cooks and kitchen hazards in your life, consider a short-term meal kit subscription. For the readers in your life, consider book subscription boxes like Raven Reads, which ships Indigenous literature both in Canada and abroad.
Know someone who is always hunting for the best beauty products? Try a subscription box like Curls & Confidence, which sends a quarterly hair regime for curly hair. Hoping to get a loved one to slow down and take some time for themselves? Try a self-care subscription box like Pampered Post.
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Many subscription boxes are pricey — or at least add up quickly — but don’t think that there isn’t a subscription-based service in your price range. Treat your loved ones to a short-term subscription (or gift card) to a streaming service that they’d love but don’t have yet, like Disney+ or Crave TV (the new home of Friends).
For the audiobook and podcast listeners you know, consider getting a subscription for services such as Audible. Know a theatre lover? The Stratford Festival is selling Stratfest at Home subscriptions to their digital content, which includes the films of their classic productions. Know someone who loves to make things? Check out Hamilton-based design studio Okay Shoe’s digital portal on Patreon. If they follow creators with Patreon accounts, consider getting them a membership so they can enjoy bonus content.
Another interesting avenue is discount-related subscriptions and memberships. For the person you know who’s always ordering out, check out Uber Eats’ Eats Pass, which gives subscribers free delivery over $15. Know someone who is obsessed with buying books? Get them an Indigo Plum Plus Card, which gives them an extra 10% off and free shipping. Know an avid shopper? You could purchase or sign them up for an SPC or other discount card for them.
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Several discount cards and memberships don’t cost money. Make a new email account for them and sign them up for the reward program at their favourite store or restaurant. Also, check what services are offered through your library and sign them up for free audiobooks or a language learning program.
VIRTUAL EXPERIENCES
Just like subscription boxes, there’s a virtual experience for everyone. These gifts are particularly special because you may be able to do the activity with your loved one. You could do virtual paint nights, plant nights, cooking classes or exercise classes. Many of the places that originally offered these events have moved them online in the wake of the pandemic.
Airbnb is also offering many virtual experiences with hosts around the world, from history and nature tours to concerts and dance classes. Also check out local businesses and creators for virtual events, such as Goodbodyfeel’s virtual yoga classes or Hamilton tarot reader, Clairandean Humphrey’s virtual tarot readings. If you have any skills you’d love to share with others, you could also gift an event led by you.
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Another unique virtual experience is Cameo, where everyone from TikTok creators to legendary athletes to cute animals make personalized videos that can be gifted to adoring loved ones. You can also book live chats. While these can be extremely expensive, if you know someone who’d love a message from Santa or was obsessed with a one-off character in an old teen drama, this could make a great and inexpensive gift.
DONATIONS
Donate money to organizations on their behalf. Pick an organization that is involved in a cause they truly care about or donate to an organization that they’ve supported for a while. Also, don’t forget to include individuals as possible avenues, be it a creator whose work they love or a stranger in need that you know they would love to help.
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DIGITAL FREEBIES
Gifts don’t have to cost money! As I’ve mentioned with some of the free options above, you can use your skills and creativity to craft free meaningful gifts. Piece together your memories with them in a slideshow or video.
Write them a poem or a story. Share with them your favourite memories of them or things you love about them. Ask their close friends and relatives to write them a letter or an email with their best wishes or a special memory. You could also get their loved ones to send videos with personalized messages.
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If they love cat videos or pictures of dogs, send them a compilation that they can scroll through when they’re down. You could do a similar thing with anything that makes them happy, be it inspirational quotes or watching all the best episodes of Insecure.
Make them a playlist of music or podcasts or audiobooks that they can reference throughout 2021. Put together a list of things that happened on that day in history or, especially for the birthdays of the seniors in your life, a list of things that happened the year they were born.
And last but not least, send an e-card (my personal favourite site is Greetings Island). It’s an awesome feeling to know that people are thinking of you and wishing you well. So show your loved ones that they’re on your mind as they celebrate holidays and milestones. You can do that with any of the gifts above or you could simply send an e-card.
Four McMaster students are helping a local gift-card cash-exchange company grow unexpectedly quickly in a relatively untapped Canadian market.
GiftCash is an online service startup based in Dundas that buys unredeemed or partially redeemed gift cards from customers in exchange for a percentage of the remaining value.
The company was co-founded in 2017 by Colin Moffat, a McMaster actuarial mathematics graduate, and his partner Kaya Harrod.
““Everybody buys gift cards and everybody receives them as gifts, and, a lot of time, people don't really want them,” Harrod said.
GiftCash runs a relatively simple but effective service. Prospective clients can go onto the site and check their gift card balance before submitting it. From there, the company offers a percentage of the card’s value. If the customer accepts, they receive an e-transfer payout within five business days.
Harrod and Moffat, are both from Ontario. Before starting the business, Moffat was playing professional poker in Las Vegas while completing his undergrad.
Inspired by a friend, Harrod and Moffat started the company as Moffat finished his degree. They officially incorporated GiftCash in August 2017, and hired their first employee in November.
Since 2017, GiftCash has grown quickly. Currently, more than 10,000 ‘orders’ of gift cards have been submitted to GiftCash, amounting to more than 40,000 cards redeemed by clients in total.
According to MarketWatch, Americans spent $130 billion on gift cards in 2017, but $1 billion were unspent.
One estimate in 2011 found that Canadians spent $6 billion a year on gift cards.
Because the Canadian gift card exchange industry is not as well-developed as the American market, Harrod and Moffat targeted Canadian clients at first.
“Raise and and CardPool kind of monopolized everything in the US, and they bring in millions of revenue themselves. There's nothing really like that in Canada,” Harrod said.
GiftCash’s biggest gift-card exchange competitor in Canada is CardSwap, which was founded in 2009.
However, encouraged by their early success, GiftCash expanded to the U.S. last year.
The company now already receives more orders per month from the U.S. than Canada.
GiftCash has fostered a close connection with McMaster as it has grown.
Including Moffat, eight GiftCash employees out of a total of fourteen in Canada are McMaster graduates or co-op students.
The company hired its first McMaster co-op student in 2018.
Currently, there are four co-op students working as data analysts, and Harrod and Moffat are looking to add to their team.
Harrod admits that she and Moffat did not expect the business to take off as fast as it did.
“Honestly, we didn't realize how big of a market this was until we kind of started. We kind of just jumped in headfirst and decided to do everything that we could,” Harrod said.
Harrod hopes GiftCash will be able to take the next step and become a major player in the Canadian and American market.
“Hopefully, by the end of this year, we'll have better infrastructure on the web site side, and we'll have a larger workforce,” Harrod said. “We'll be maybe not totally up there. I think that's a little bit of a high achievement. But at least we’ll be making a peg in the wall as we climb up to the top with our competitors.”
Students can find out more information about the startup at https://giftcash.ca/.
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By: Rida Pasha
McMaster Hospitality Services offers meal express plans for purchase to all students, staff and faculty. Users can swipe their McMaster University ID card to easily access the range of food choices on-campus, as well as at participating restaurants off-campus.
While this may be a convenient solution for those that want to purchase food on-campus, it can pose a problem for many students living in residence.
Each student living on-campus is required to purchase a mandatory meal plan ranging from $2,975 to $4,735. For many students who are unable or don’t prefer to cook or store food, this meal plan can be a relief.
Meal plan options range from minimum, light, regular and varsity, each increasing in price, allowing students to choose the option that best suits their needs. Each plan is suggested based on how often the student is on campus, how much they regularly eat and how much they can afford.
Since the meal plan is paid in advance, many students and parents feel a sense of security knowing that they food is always available throughout the entire academic year.
With tuition and residence fees on the rise, forcing the purchase of a meal plan places an unnecessary financial strain on students. This can create a boundary against students being able to live on-campus.
Additionally, mandatory meal plans limit students’ options to eat as the plan restricts students’ to eating on-campus with only a few participating off-campus restaurants.
While McMaster does try to offer a variety of food options, eating at the same places daily can be tiring for many students, especially for those that are on campus during weekends and only go home during long breaks.
The meal plan becomes an unnecessary hassle for those that seek to try out new restaurants, prefer to eat off-campus or even just wish to eat out less.
Looking more deeply into the structure of meal plans, the money within the paid meal plans are divided into two categories: basic and freedom.
The basic account is nonrefundable and is used for most on-campus locations. The freedom account is fully refundable and is used for specific off-campus restaurants, confectionary, personal grooming items and convenience products.
There is more money allocated to the basic account than the freedom account since students are likely to be on-campus more.
However, when the freedom account money runs out, students can’t transfer money from the basic to the freedom account in order to take full advantage of their meal plan.
This means that when the freedom account is depleted, students either have to add additional money into that account or can no longer use their meal plan at participating off-campus restaurants.
Students are then left with only on-campus food options, limiting the variety of food available using their already-expensive meal plan.
At the very least, students living in Bates and Mary Keyes residences should be able to make the decision to opt-out of mandatory meal plans, since they have apartment and suite-style rooms equipped with kitchens.
Each kitchen includes a fridge, stove, an oven in Bates, a microwave in Mary Keyes and cupboard space to store food, as well as a full-sized fridge shared amongst the roommates.
Although Hospitality Services offers a reduced meal plan for students living in these residences, the amenities provided make it reasonable for students to live on-campus without requiring a meal plan. Reduced meal plan are still, at a minimum, an added $2,975 cost.
Unlike McMaster, the University of Waterloo allows students with a personal kitchen in their residence to choose whether they would like to purchase a meal plan or not.
Following suit, McMaster University needs to consider the circumstances and preference of students by making all meal plans optional.
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