By: Ashlynn Labinaz
The results of the recent McMaster Students Union presidential election were released on Jan. 24, with Josh Marando becoming president-elect. Jeffrey Campana came second in the polls, with Madison Wesley and Justin Lee placing third and fourth respectively.
Given our current state of affairs, these results beg the question: did social media impact the outcome of the MSU election?
The simple answer? Yes. When investigating the social media accounts of the candidates, all four individuals created Facebook and Instagram campaign accounts, posting platform content to build a larger following and campaign support.
When comparing the Instagram accounts of all four candidates, the winning Marando had 618 followers, Campana had 512 followers and Lee had 15 followers. Wesley’s deactivated account could not be used in this comparison.
Overall, there appears to be a clear association between the candidates’ social media presence and their election success.
I believe this correlation is attributed to the candidates’ engagement with their followers on social media. Marando, for example, created a new Instagram account dedicated to running his campaign. He posted ten different times over the course of the election, highlighting different events he attended and campaign promises he intended to fulfill.
Conversely, some of Marando’s opponents did not rely as heavily on their social media presence, posting only a handful of times on Instagram.
The MSU Elections Department also acknowledged the importance and presence of social media in the presidential election. On the elections page, there were two appendices: one with candidacy rules and another six-page Appendix A, containing social media regulations that candidates were required to follow.
This appendix was tediously written and included an explanation of how to post on every major social media platform to ensure that no candidate had an unfair advantage.
Clearly, the MSU Elections Department understood the importance of regulating social media during elections in order to avoid potential problems related to digital campaigns.
One increasing problem on the world stage, for example, is the propagation of “fake news” — that is, disseminating information that is intentionally wrong with the goal of swaying thought and opinion. Clearly established social media regulations for candidates is therefore an important step towards addressing election misinformation.
Despite any potential negative consequences, social media platforms have important benefits during elections. Specifically, social media allows voters to make more informed decisions.
In a digital age where information can be retrieved in a matter of seconds, many have become apathetic towards researching electoral candidates. Social media then provides a fast and easy way for voters to learn about candidates’ platforms.
For example, Marando featured an Instagram post highlighting the key points of his campaign. This post took less than a minute to read and provided a basic understanding of his platform, allowing students to easily inform themselves.
https://www.instagram.com/p/Bs0tWePBOU6/?utm_source=ig_web_button_share_sheet
The easy access to this information also facilitates one’s ability to compare different candidates and their platforms.
Social media in elections also provides a platform for direct dialogue between candidates and voters. Throughout each campaign, the MSU presidential candidates were posting, tweeting and sharing. Every social media platform allowed candidates to receive messages from the public, which ultimately encouraged political discourse.
Overall, I strongly believe that social media acts as a useful campaign tool in elections that future MSU presidential candidates should definitely take seriously.
Although some may argue that his popularity won him the election, I attribute Marando’s success to his effective social media strategies. By consistently posting succinct summaries of his campaign goals, Marando was able to spread his message to students in a simple and accessible manner.
In addition, with the increasingly influential nature of social media in elections, students should become more informed and equipped users of these platforms.
Marando used social media to his advantage to help him win a presidential election. Similarly, students should recognize social media’s extensive and far-reaching value as a necessary election tool in this new digital age.
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With the campaign slogan “#YourTimeIsNow,” Jeffrey Campana promises that he will address previously overlooked projects and student concerns. However, many of Campana’s platform points lack key details and are already being pursued by the McMaster Students Union.
For example, Campana states that there is a need for the MSU to distribute free menstrual products to washrooms on campus. However, free products are already offered to students through the MSU Student Health Education Centre, the Student Wellness Centre and the Women and Gender Equity Network.
Campana’s plan to add the products to all-gender bathrooms could be beneficial, but it is unclear who would be responsible for stocking the washrooms and how much value the initiative would add.
Campana’s plan to standardize MSU position descriptions and reform hiring practices involves much of MSU vice president (Administration) Kristina Epifano’s existing work.
Epifano is already currently reviewing the job description of part-time managers and other roles across the MSU.
The same issue arises with Campana’s plans to expand The Grind and improve on-campus lighting. MSU vice president (Finance) Scott Robinson has been working with a team since last semester to review the business model of The Grind and look at the possibility for expansion.
MSU president Ikram Farah has also been working with city staff and McMaster facility services to gradually transition on-campus lighting to LED.
Some of Campana’s larger project proposals suffer from a lack of specificity.
For instance, it is doubtful that Campana will be able to add an ice rink to campus, especially by his proposed date of January 2020.
Efforts to build an outdoor community rink in 2008-2009 and 2014-2015 through the Student Life Enhancement Fund failed due to insurance and accessibility issues.
Robinson confirmed that not much has changed regarding those factors since then.
It also remains unclear how Campana will find funding for a project that was estimated to cost at least $100,000 in the past.
Campana’s proposal to create a polling station on campus seems to ignore the difficulty associated with the initiative.
An on-campus polling station was pulled by the city in 2010 and has not come close to being reintroduced since.
Across Campana’s platform points, there is reliance on MSU initiatives that were either unsuccessfully advocated for or are already in the works.
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Josh Marando’s 12 platform points are broad reaching and address a variety of student concerns, from student safety to internal McMaster students union operations.
Marando’s campaign focuses on improving campus amenities, including study spaces and food courts. However, there is significant overlap between Marando’s platform and existing plans to increase spaces for students.
For instance, Marando’s “Revitalize MUSC” platform point outlines strategies to create lounge space within the McMaster University Student Centre by renovating the third floor terrace and Clubspace. Marando also aims to create an additional MUSC food court to address overcrowding in La Piazza.
The facilities planned for the student activity building also overlap with another one of Marando’s platform points related to food accessibility. Marando’s plan introduces “TwelvEighty 2 Go,” a system to supplement TwelvEighty’s existing take out system to allow for more grab and go meals.
According to Richard Haja, food and beverage manager of TwelvEighty Restaurant, Marando has not contacted TwelvEighty management to assess the feasibility of this plan.
Additionally, Haja stated that there are plans to create a similar food take out system in the new student activity building.
Marando’s platform also focuses on reducing the costs of education and improving campus infrastructure. However, the platform does not give proper consideration to funding sources for these initiatives.
Marando plans to lobby the provincial government to ease the upfront costs of education through tuition freezes for domestic and international students and program based Ontario student assistance program funding.
Marando also aims to improve campus infrastructure by increasing the deferred maintenance budget by $12 million per year. His platform states that this will be accomplished in part by applying for governmental grants.
However, the current provincial government has expressed its commitment to cutting government spending and reducing deficits.
In October, the Ford government cancelled more than $300 million dollar funding for university and college campus expansions in Markham, Milton and Brampton.
It is unclear whether Marando’s platform has properly considered the current provincial government’s funding priorities, which call into question the feasibility of certain platform points.
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Justin Lee’s platform highlights 13 points, but almost all of them lack specificity and the ability to effect unique and meaningful change on campus.
Several of Lee’s initiatives do not specify how they differ from current McMaster Students Union projects, including his plan to improve the MSU’s social media presence.
Similarly, free menstrual products are already offered without charge by the Student Health Education Centre, the Student Wellness Centre, and the Women and Gender Equity Network. Lee’s plan to add these products to single use and female washrooms extend this service, but the logistics and costs of stocking the washrooms must be worked out.
Other points, such as strengthening student involvement in campus events and providing “life skills” programs to students, are vague. The proposal to provide fundraising training services for all MSU clubs in order to make them fiscally independent lacks context as to why it is necessary to improving student life or how it will affect MSU spending.
Where Lee’s ideas are novel, they lack feasibility and do not appear to be supported by consultations with relevant groups.
For instance, Lee does not appear to have consulted software developers, the Hamilton Street Railway or the MSU regarding his proposed “Uber for Buses” project.
There is also the obvious question regarding how such a project would be feasible and affect non-student HSR users.
Another project that Lee aspires to implement is an after-hours takeout service on campus. However, this project once again lacks detail as to how it will be implemented.
Lee’s platform, which primarily includes small projects, could also be more ambitious and comprehensive.
Points such as the addition of a second ClubsFest do not seem likely to make a noteworthy improvement to student life.
It is also worth noting that the day after the 2019 MSU presidentials campaign period kicked off, Lee still did not have an accessible official Instagram or Facebook page.
This lack of transparency about Lee’s platform appears to weaken Lee’s credibility.
Overall, there are significant gaps in Lee’s platform when it comes to addressing more prominent student concerns and ensuring that larger initiatives are both original and feasible.
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By: Natalie Clark
Madison Wesley is a second year political science student involved with several art clubs at McMaster, including the starving artist society. She is also actively involved with community outreach programs, such as the Give n' Get store in Barrie, Ontario.
Wesley’s platform promises to improve physical and mental health on campus, introduce a textbook renting program for students, increase the amount of study spaces on campus and ensure that teaching assistants are required to complete a mandatory training program before stepping into a classroom environment.
Wesley’s most ambitious promise to students is to make the physical and mental health of students her priority. She promises to increase the number of counsellors and psychiatrists on campus and make them more accessible to students.
Wesley also hopes to increase the number of student group therapy sessions available.
In addition to improving the number of available counsellors on campus, Wesley wishes to introduce a student walk-in clinic on campus.
Another aspect of Wesley’s platform includes the plan to introduce a “Rent-a-Text” program for students purchasing books at the McMaster campus store. This program would allow students to rent textbooks for a period of four months, with a 25 per cent deposit.
After the four-month period comes to a halt, students would return their textbook in good condition and receive back their deposit in return.
Wesley also aims to increase the number of accessible study spaces on campus.
She believes that there are large areas of space all around campus that can easily be converted into effective student study spaces.
For instance, Wesley uses the Waterfall Room in the Michael DeGroote Centre for Learning and Discovery as an example of a large space that could foster and support a future study atmosphere.
In addition, Wesley promises to work with each faculty at McMaster to create a mandatory training program for TAs.
“As major players in our day-to-day education, they need to be effective in the classroom as instructors,” reads part of Wesley’s platform. “I will hold the university to the standards that we students expect.”
More information about Wesley's platform can be found at https://madisonjw.wixsite.com/2019.
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Justin Lee is a second-year political science student who is bringing a platform that aims to help the McMaster Students Union serve students while creating more opportunities for students to get involved with the MSU.
Last year, Lee served as the chair of the MSU First Year Council. This year, he is serving as a social science representative for the Student Representative Assembly and as a representative on the MSU’s university affairs committee.
Lee’s platform consists of 13 objectives aimed collectively at increasing communication between students, the MSU and the university and making students’ lives easier and safer.
A large section of Lee’s platform is focused on supporting clubs at McMaster. One way he plans to do this is by providing fundraising training services for all MSU clubs. He hopes that by decreasing funding and increasing training, most clubs will become fiscally independent.
Lee also aims to host another ClubsFest during the second semester to increase student involvement.
Lowering food prices is another major point in Lee’s platform. To achieve this platform objective, he says he will meet with Hospitality Services to discuss menu items. He also floats the idea of an after-hours takeout service, which he says will aid students living on campus.
Another platform point is the provision of free menstrual products for single use washrooms.
Lee’s other ideas to help students succeed include hosting events to promote mental health and using the funds to invest into MSU mental health services. He also plans to work with the Student Success Centre to create subsidized “life skills” programs, such as first aid training or tax-filing.
Lee’s platform includes an initiative to “increase proactive security efforts with regards to public events.”
Lee wants the MSU to engage students more effectively by bolstering its social media presence.
Regarding campus infrastructure and rules, Lee says he will enforce the maintenance of emergency poles and will start a discussion with the university administration over the smoking ban, which he says “should either be enforced or more lenient.”
Another platform point is Lee’s “Uber for Buses” project. Lee envisions a sort of digital “dynamic routing system” during late-night times where students on the bus can request a stop by putting it into the software, from which the drivers can plan the most efficient route.
Lee also wants to implement HSR driver accountability by creating a platform that allows students to report drivers and give feedback on their transit experience.
More information about Lee’s platform can be found by reaching out to Lee’s campaign at justinleecampaign2019@gmail.com.
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In his eighth year at McMaster University, Level IV materials engineering student Jeffrey Campana believes his communication skills and experience within and apart from the McMaster Students Union governing body give him the ability to propose a fairly ambitious set of platform points.
His most prominent MSU involvement has been with Union Market, where he has worked for the past four years and is now the manager. He is also an MSU Maroon and serves as the vice president (Promotions) for the McMaster Chess Club.
Campana’s platform is comprised of 15 platform points and three advocacy initiatives focusing on infrastructure, accessibility, student engagement and campus safety.
Campana’s aspires to expand MSU present Ikram Farah’s Tax Free Tuesdays pilot project, what he calls “the best platform point from the past seven MSU elections.”
Campana’s two other advocacy points involve improving Go service and adding incentives to encourage student participation in the newly-released MSU landlord rating system.
Perhaps the most ambitious platform point out of the 15 is Campana’s plan to build an ice rink on campus by January 2020.
Two of Campana’s infrastructure projects involve lighting and wifi. Campana wants to upgrade all lights on campus to white LED lighting. Campana’s “Actually Better Wi-Fi” initiative involves conducting a “Wi-Fi audit” across campus to provide wifi wherever it is currently missing.
Another initiative includes the proposal to distribute free menstrual products to students and every all-genders washroom on campus.
Campana’s “Mac Votes” point outlines his commitment to place a polling station on campus for future elections.
Campana has a few points to make the operations of the “MSU Bubble” more engaging and accessible. He plans to “Break the Bubble” by standardizing different roles and ensuring hiring practices are unbiased.
Regarding the overall vision of the MSU, Campana plans to release an additional annual document on top of the “State of the Union” to outline the long-term goals of the union. His “Easy Reading” point will make the student union website available to be translated into any language.
“Your Bank, No Fees” is the title of Campana’s plan to increase the number of ATMs representing different banks on campus.
Campana has also dedicated two platform points to improving the Welcome Week experience for reps and incoming first year students. He plans to continue subsidizing meals at TwelvEighty for reps and extend it from two days to one week.
More information about Campana’s platform can be found at www.jeffreymichael2019.com.
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Esther Chatul is not your typical MSU Presidential candidate. Despite having more likes on Facebook than two of the candidates in the running this year, she is not on your presidential ballot. This is not because she doesn’t have a platform, but because of blatant speciesism. Esther Chatul, to put it simply, is a cat.
In The Silhouette’s one-on-one interview with Esther, we learned a lot about the feline behind the non-human equity movement sweeping the campus. For an animal so vocal on social media, Esther is incredibly quiet and shy in person, burying herself in the lap of her human assistant. Perhaps this is because the five-year-old domestic long hair has had a rough upbringing. She has half a tail after an accident early in her life, and has been through three foster homes before finally being adopted from Pride Rescue by her current owner.
Her owner, Sophie Geffros, helps run Esther’s social media accounts, and translated Esther’s meows into English during the interview. Esther’s human assistants are very committed to the cause, helping her with day-to-day life, and doing everything from taking Esther on the bus to scooping litter boxes. After all, not having opposable thumbs in a world for people with opposable thumbs is very difficult. “We raise her voice, because there’s nothing wrong with being a cat. It’s not that she is any less of a qualified candidate than any of the human candidates. It’s that the world is simply not built to accommodate cats,” said Esther’s human assistants.
Esther’s troubled past, however, has not deterred her from pursuing the presidency. Her ambitious platform includes leveling the entire campus to make it accessible. On this controversial platform point, Esther purrs, “The one thing we don’t know is just where the [expletive] we’ll have classes. It’ll be very difficult to accomplish, but definitely worth it once it happens. It’s sort of like building another student centre that you swear is totally going to get done.”
While her opponents have pigeonholed Esther as solely fighting for non-humans, this is not true. Another pillar of Esther’s campaign is to close the demon portal in the basement of KTH to protect humans who have classes there. Cats can see the demons, but cannot be affected by them. “It’s a bit of a tricky situation where the only animals who can blow the whistle are not in fact the victims of the situation. So it’s really important for me to speak up in these situations. I believe very strongly in responsible whistle blowing. [Upon learning about the demons], students became very distressed so I decided to include providing services for survivors of the demon portal in my platform. I believe in demon portal survivors.”
Esther’s critics have also drawn attention to the fact that the feline inclines to use profane language on Twitter. In response to these criticisms, Esther pawed angrily, “It is inappropriate for people in positions of privilege to tone police me. When you are not in a position of privilege it is your right to make your voice heard in whatever way you can. Before I started using more profane language, I simply wasn’t being heard. It’s unfortunate that it took that much for people to recognize my concerns as legitimate.”
Esther struts with the compassion of an animal who has experienced injustice borne from being a cat in a world made for people. She also has the strength and aggression borne from being a cat. Esther Chatul may not have claws, but her “claws” are out in the fight against injustice.
#EqualityMeow
In her words…
Most ambitious platform point
Leveling campus
Sandwich she would make you
Tuna & gravy
Candidate platform you are critical of
Devante’s washroom improvements
“The fact that people can continue to ignore the need for gender neutral litter boxes is very distressing.”
For or against VP Referendum
For
Opponent you would vote for
“Sarah Jama”
“She actively recognized non-human equity.”
Website
Photo Credit: Jason Woo/Lifestyle Editor
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With Ehima Osazuwa’s key points including interfaith accessibility, gender-neutral washrooms, and women in governance, it’s clear that he is looking to advocate for the rights of those he believes are under represented.
“I think it’s important to remember that McMaster is a very diverse population, and everyone has different needs,” said Osazuwa. “It [would be] my job as MSU president to cater to the needs of the diverse people here.”
Accessibility is a recurring theme that Osazuwa is tackling through a number of viewpoints.
On one level, Osazuwa is looking to lobby Student Accessibility Services to better accommodate students with specialized needs, whether it’s with greater access and maintenance for elevators and lifts, or with mandatory training for teaching assistants in accommodating students with disabilities.
However, TAs that already receive Accessibility for Ontarians with Disabilities Act training are likely to be reluctant for more training; in addition, MSU VP (Education) Rodrigo Narro-Perez has had resistance in implementing mental health-specific training for TAs, so it’s arguable whether further training can actually be mandated for the entire university.
Osazuwa is also pushing for interfaith accessibility by creating an open space for various religious practices, as well as ensuring that religious dietary options are always available on campus. Osazuwa wants extended late-night food options on campus like Union Market and My Mini Mac, as well as putting more kitchenware on campus.
Q: Opponent you would vote for?
A: John
Q: Opponent's platform point you would vote for?
A: Tristan Paul – Clubs Opportunities Portal
“I feel like you need to immerse yourself in a club before you can be an executive.”
Q: Most ambitious goal?
A: Talk Tuition and affordable tuition
But Osazuwa believes that the most important issue for students is their tuition. Based on his own experience with the SRA, his plan is to form committees that will look to both educate and learn about how to relieve the burden of tuition.
“Tuition affects everyone; you pay tuition, I pay tuition, every student in the MSU pays tuition,” he said. “With conversations, with discussions, we can plant a seed for future generations that come into McMaster.”
“Any amount of money we can save for students is something I’m always proud to fight for.”
However, Osazuwa’s most important student issue also comes with his most unclear solution. It’s evident that Osazuwa believes in the power of playing a stronger advocacy role, but it’s doubtful as to whether any real impact can be made on McMaster’s tuition. His stance on effecting change with tuition and with women in governance is primarily through committees and mentorship programs, so their tangible success will be difficult to evaluate.
Gender-neutral washrooms are also a part of Osazuwa’s campaign to make McMaster a more accessible and safe space for all people. Rather than overhauling the entire washroom infrastructure on campus, Osazuwa is looking to change signs of single-stall washrooms into gender-neutral washrooms.
“For me, it’s just about breaking the stereotype that somebody must identify as male or female,” said Osazuwa.
One potential incongruity in his plan is the close overlap and association of single-stall washrooms with accessibility washrooms, though. Osazuwa was unsure of the total number of single-stall washrooms on campus, but noted that incorporating the washrooms will require “an education process [...] so everyone can get accustomed to this.”
Osazuwa certainly has a unique take on what it means to be MSU President, and is uniquely positioned as the champion for advocacy. His campaign for universal accessibility is based on both discussion and action, but whether his discussions will be effective are still up for debate.
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From the perspective of past experience, Corey Helie-Masters is certainly qualified for the position of MSU President.
His experience includes being a past SRA member, a continued involvement with the Kinesiology faculty society culminating in his current position as President, as well as coordinating the Kinesiology games conference, which operates at a budget of $200,000 and attracted 1,000 individuals last year.
He’s a safe bet to know a little about what he’s getting into, at the very least.
But his platform also contains what is perhaps the riskiest objective out of all of the candidates: a plan to overhaul the structure of course timetables at McMaster, which he calls “Your 20 Minutes.” The idea is to transform the current schedule of 50-minute blocks to 80-minute blocks; therefore, a class that runs three one-hour lectures a week would convert to two hour-and-a-half lectures a week.
“Something that I think encompasses a lot of student issues is time ... [my] biggest platform point focuses on getting more productive time out of the day,” he said.
Q: Opponent you would vote for?
A: Tristan
Q: Opponent platform point you would criticize?
A: John Tambakis- The Marauder Club
“The premise of it sounds good, I would just love to hear a little bit more detail on it, on the plan.”
Q: Most ambitious goal?
A: Your 20 minutes
Among other benefits, Helie-Masters cites the advantage of expanding the “inefficient” hour break that students are often forced to deal with between classes. The change in scheduling also adds a few minutes of class each week, which means the same amount of teaching hours can be accomplished in a fewer number of days.
“That fixes something I have a big issue with, which is next year, where we don’t have a day break between classes and exams,” said Helie-Masters.
Feasibility is immediately the first concern when considering an entire schedule change, however.
Logistically, the plan will have to take into account all nine faculties, and will likely disrupt or even change the way professors teach and structure their courses. The restructuring would also need to account for the fact that many non-traditional courses do not follow the three lectures per week mold, as well as the potential for reduced engagement for students in a longer lecture format.
But beyond that, his overall platform lacks the coherence and depth that other candidates have in their platforms. The rest of his platform includes a confusing pledge to improve clubs resources, and a number of unspecific commitments to student issues such as food prices, environmentally friendly initiatives, and student housing. Although one of Helie-Masters’ key points is improving the resources and support for clubs and faculty societies, he admitted, “I have not had enough time to talk to everybody I need to talk to.”
Helie-Master’s other main goal involves a Hamilton Welcome Day as part of the Welcome Week experience, where students would explore Hamilton in an event structured similarly to Shine Day. In order to address the issues with student engagement that Shine Day has, Helie-Masters explained his desire to “market it the way you market MacConnector,” as well as having the event occur much earlier during the week.
Although more details on his platform will be rolling out as the campaign continues, Helie-Masters will need to develop more concrete ideas around his goals to demonstrate dedication to the general student body. While he can boast a schedule that includes varsity swimming and managing a faculty society, his credentials can only take him so far.
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