In Canada there are no National Football League teams, so the way fans choose who they will support is by following in the footsteps of their family or friends, or by becoming in awe of a certain player that leads them to a team.
For Vanessa Matyas, marketing & media manager for NFL Canada, the former is how her journey with the NFL began. Growing up Canadian, Toronto teams like the Toronto Raptors and the Maple Leafs were all she really knew.
That is until she got older and became a student at McMaster University, where football became a part of her social life. But it was not just the social aspect of football that caught her attention, the New Orleans Saints quarterback Drew Brees did too.
C/O Kyle West
“I started falling in love with Drew Brees as a person because he just seemed so nice and personable, and that really got me more interested in the New Orleans Saints,” said Matyas. “The year that the devastation that was Hurricane Katrina hit New Orleans was the same year they won a Super Bowl, and it really brought back so much joy to that city. That is when I started really to see the magic behind football and really get into the battles in the on-field action and the whole story around everything.”
Though Matyas knew that she had a new-found love for football, she was not entirely sure what she wanted after her undergrad in communication studies at Mac. This uncertainty led her to apply for her Master of Arts in communications and new media at McMaster.
“Part of the reason I decided to do my master’s was because I wasn't sure what my next step was going to be,” Matyas said. “So I thought getting a master’s would help set me apart from other job candidates.”
Following her master’s, Matyas got the opportunity to move to Geneva, Switzerland to work for a non-governmental organization. Although it was an amazing opportunity and everything she thought she would love, her mind kept going back to how much she loved sports and how amazing it would be to work in media or sports. When she returned to Canada, she applied and was lucky enough to land a digital marketing job with Rogers Media.
“While I was there, I was very vocal with my boss about how I wanted to take on other brands if I had the opportunity,” said Matyas. “So just from being partially in the right place and the right time and also being my own personal advocate, I got to expand to other brands which were two sports brands.”
C/O Vanessa Matyas
In Matyas’ three years with Rogers, she focused on working on the skills that would help her do a great job in the sports world. Instead of worrying about not having that dream job of working in sports, she focused on getting the skill set that she needed to apply that to her passion later on.
This ability to focus on the big picture is something she credits McMaster for giving her. Along with education, connections, lifelong best friends and memories, she left with a valuable lesson that ultimately got her where she is today.
“Looking at the big picture of things is what Mac really showed me. I think when you're here, you're so focused on looking at the task at hand, but you don't really see what it is leading towards or what you're working towards,” said Matyas. “I think Mac really showed me the value of the big picture and not sweating the small stuff along the way.”
When she applied for the role with NFL Canada, she had not only the passion for the role, but the actual skills the job required. Now she wakes up every day working for a company that not only she loves, but one where she deserves to be. Matyas works with NFL Canada’s media partners to further promote the NFL in Canada and marketing initiatives such as influencer and public relations programs, player marketing and social and digital campaigns.
#SuperBowlLlll was definitely a weekend to remember! #SBLIII #NFLCanada pic.twitter.com/rKgJqp3dbA
— Vanessa Matyas (@vmats14) February 5, 2019
But one of her most rewarding tasks is that she gets to bring little pieces of the NFL to Canada, so people can bond with the players and ultimately start following teams. One of her most memorable moments so far has been the 2019 Super Bowl in Atlanta. Not only was being in ‘NFL-land’ surreal for her, being able to bring Canadians to experience the joy of football was something that will stick with her forever.
“The experience and bringing [fans] down is very special for them, but it will always be such a big memory for me too,” said Matyas. “To see what the passion of sports does, helps us to remember why we do what we do.”
When the game becomes more than just a game! 🙌
Tell us your stories Canada, let us know why you love the @NFL! 🇨🇦🏈 #SuperBowlSurprise pic.twitter.com/MhPvZ7bcng
— NFL Canada (@NFLCanada) March 3, 2019
To those who look at Matyas’ journey, it may seem like she had it all figured out, but she constantly reminds those who are just starting out that there are always going to be challenges along the way, and to not let them discourage you from your goal.
“My career wasn't a clear path of sports, so getting back into what I wanted was hard when I was ready to leave Rogers. I was looking for other jobs which was very discouraging because there were many nos before there was a yes,” said Matyas. “That can be really hard to take in especially when you feel like you're prepared for the role and you have a skill set that you need, but you can’t let it get you off your path. Just know that you're working towards something better and all of those nos and let downs are going in a direction that you're supposed to be.”
Matyas’ journey to the NFL is an example for all of us, those who want to work in the sports industry and those who do not. If you work hard, even when it is not what you love, eventually you will see the return on your investment and find the way to be rewarded for your passion.
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By: Ashlynn Labinaz
The results of the recent McMaster Students Union presidential election were released on Jan. 24, with Josh Marando becoming president-elect. Jeffrey Campana came second in the polls, with Madison Wesley and Justin Lee placing third and fourth respectively.
Given our current state of affairs, these results beg the question: did social media impact the outcome of the MSU election?
The simple answer? Yes. When investigating the social media accounts of the candidates, all four individuals created Facebook and Instagram campaign accounts, posting platform content to build a larger following and campaign support.
When comparing the Instagram accounts of all four candidates, the winning Marando had 618 followers, Campana had 512 followers and Lee had 15 followers. Wesley’s deactivated account could not be used in this comparison.
Overall, there appears to be a clear association between the candidates’ social media presence and their election success.
I believe this correlation is attributed to the candidates’ engagement with their followers on social media. Marando, for example, created a new Instagram account dedicated to running his campaign. He posted ten different times over the course of the election, highlighting different events he attended and campaign promises he intended to fulfill.
Conversely, some of Marando’s opponents did not rely as heavily on their social media presence, posting only a handful of times on Instagram.
The MSU Elections Department also acknowledged the importance and presence of social media in the presidential election. On the elections page, there were two appendices: one with candidacy rules and another six-page Appendix A, containing social media regulations that candidates were required to follow.
This appendix was tediously written and included an explanation of how to post on every major social media platform to ensure that no candidate had an unfair advantage.
Clearly, the MSU Elections Department understood the importance of regulating social media during elections in order to avoid potential problems related to digital campaigns.
One increasing problem on the world stage, for example, is the propagation of “fake news” — that is, disseminating information that is intentionally wrong with the goal of swaying thought and opinion. Clearly established social media regulations for candidates is therefore an important step towards addressing election misinformation.
Despite any potential negative consequences, social media platforms have important benefits during elections. Specifically, social media allows voters to make more informed decisions.
In a digital age where information can be retrieved in a matter of seconds, many have become apathetic towards researching electoral candidates. Social media then provides a fast and easy way for voters to learn about candidates’ platforms.
For example, Marando featured an Instagram post highlighting the key points of his campaign. This post took less than a minute to read and provided a basic understanding of his platform, allowing students to easily inform themselves.
https://www.instagram.com/p/Bs0tWePBOU6/?utm_source=ig_web_button_share_sheet
The easy access to this information also facilitates one’s ability to compare different candidates and their platforms.
Social media in elections also provides a platform for direct dialogue between candidates and voters. Throughout each campaign, the MSU presidential candidates were posting, tweeting and sharing. Every social media platform allowed candidates to receive messages from the public, which ultimately encouraged political discourse.
Overall, I strongly believe that social media acts as a useful campaign tool in elections that future MSU presidential candidates should definitely take seriously.
Although some may argue that his popularity won him the election, I attribute Marando’s success to his effective social media strategies. By consistently posting succinct summaries of his campaign goals, Marando was able to spread his message to students in a simple and accessible manner.
In addition, with the increasingly influential nature of social media in elections, students should become more informed and equipped users of these platforms.
Marando used social media to his advantage to help him win a presidential election. Similarly, students should recognize social media’s extensive and far-reaching value as a necessary election tool in this new digital age.
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Graphic by Sukaina Imam
In recent years, questions of bylaw enforcement have been at the forefront of the McMaster Students Union presidential elections. While most students may not concern themselves with the details of election rules, past years’ rulings show us that while infractions may seem minor, enough violations may cast the integrity of the election into question.
In the 2018 election, the elections committee voted to disqualify two candidates, Rabeena Obaidullah and MSU president Ikram Farah.
According to the Jan. 25 elections committee meeting minutes, Obaidullah’s disqualification resulted from an accumulation of bylaw infractions, including campaigning in closed Facebook groups, using the McMaster logo in promotional material and misrepresenting expenses.
At the first elections committee meeting, Farah received fines for rule violations but was not disqualified. However, after another candidate brought forward additional complaints against her, the elections committee reconvened and voted to disqualify Farah due to the repeated nature of rule violations.
Both candidates made appeals to overturn their disqualifications. The MSU electoral appeal board determined that the violations did not harm the integrity of the election and therefore reinstated both candidates, allowing Farah to win the election.
A candidate’s campaign team consists of MSU members that actively campaign on their behalf.
Campaign team members must be MSU members, which means that part time students, graduate students, potential students, and community members are not able to publicly voice support for presidential candidates.
According to the MSU elections department, rules regarding campaign team members exist to monitor campaign activity so that individuals and groups cannot use their monetary resources or positions of power to unduly influence the results of the election.
The presidential election rules state that a candidate is responsible for the actions of their campaign team members, and can be fined, and in some cases disqualified, for actions taken by their team members.
A consistent question that has come up throughout elections committee meetings and appeals processes was whether it is the responsibility of the candidate or the elections department to ensure that both team members and the larger student population are abiding by the campaign rules.
According to the presidential election regulations, it is the candidate’s responsibility to ensure that their campaign team plays by the rules. In practice, however, this can be complicated.
Given that the elections committee can retroactively add people from outside the campaign team if they appeared to be publicly supporting the candidate, it is not always enough for the candidate to educate their campaign team about the election rules.
In the appeals process, a candidate petitioned against the fines that they had received, stating that it was unfair to be held responsible for violations outside of their control.
At the March 11 Student Representative Assembly meeting in 2018, former vice president (Administration) Shaarujaa Nadarajah stated that there could be more formalized rules to address how to respond when candidates rectify issues, especially when violations are committed by non campaign team members.
Additionally, the rulings of the elections committee regarding campaigning of non team members have differed year to year.
In 2016, a non-team member used the MSU logo to post on behalf of Mike Gill, one of the presidential candidates. The use of the MSU logo in campaign material is prohibited, as is campaign material released by a non team member. Since Gill took the steps to have the post taken down, the charges were dismissed.
However in 2018, individuals who were not on Farah’s campaign team posted endorsements on Snapchat and Instagram stories, both of which were not permitted for promotion. In contrast to the 2016 decision, the individuals were retroactively added to the campaign team and the candidate was subsequently fined.
The restriction of involvement of individuals from outside the campaign team was criticized during the appeals process during the 2018 election. A candidate expressed that public support from people from outside the campaign team meant that students who had never before been involved in elections were getting engaged.
The rules for this upcoming election seem to provide more leeway for involvement of non campaign members through the introduction of “campaign supporters” who show support for a candidate but do not belong to a campaign team.
However, campaign supporters still have to be MSU members. Additionally, the elections committee can determine that a campaign supporter is in fact a campaign representative.
A candidate is also subject to receiving a fine for a serious violation if their campaign supporter engages in harassment. Given these restrictions, it remains to be seen whether the addition of the “campaign supporter” category will increase opportunities for involvement in elections.
Since 2016, the elections committee has voted to disqualify three different presidential candidates for violating the election rules. One disqualification occurred in 2016 and two occurred in 2018.
Violations ranged from campaigning in Facebook groups, to bad taste violations to misrepresentations of expenses.
The electoral appeal board voted to overturn all three disqualifications because the integrity of the election had not been sufficiently affected, thus reinstating the candidates.
The original decisions to disqualify candidates resulted from the accumulation of standard and severe violations that were deemed to violate the integrity of the election.
The integrity of an election is difficult to quantify, and has therefore been left up to the interpretation of the election committee. Since the elections committee is made up of SRA members, there is a high rate of turnover, meaning that the interpretation of rules can vary significantly from year to year.
This year, a new clause has been added to the election rules that removes some ambiguity from the disqualification process. Section 7.12.1. outlines conditions under which a candidate will be automatically disqualified.
These violations include deliberately sabotaging another candidate’s campaign, accumulating fines over half the spending limit, or accumulating five severe or 15 standard violations.
Had this rule been in place last year, two candidates had enough violations that they would have been automatically disqualified.
While the 2019 bylaws clear up some of the uncertainty that existed last year regarding what constituted cause for disqualification, larger issues surrounding the rules and the appeals process remain.
During the March 7 electoral appeal board meeting Farah criticized the validity and justice of the appeals process. She stated that she had not been given the opportunity to respond to appeals made against her. Additionally, she criticized the appeals process for being non transparent and for demonstrating conflicts of interest.
Additionally, during the 2018 appeals process, multiple candidates expressed concern that candidates could use the complaints process as a tactic to get their competition disqualified. Given that the 2019 rules provide grounds for automatic disqualification, this may remain a problem.
The presidential election bylaws are meant to ensure an equal playing field for all candidates, while also ensuring that rules are not so restrictive that they discourage participation. In the upcoming election, both candidates and the elections department will be held to a high level of scrutiny to ensure that rules are being publicized, interpreted, and enforced fairly.
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