This digital hub aims to increase local engagement with arts and culture by connecting community members and artists with local arts events and opportunities
The Arty Crowd is the Hamilton Arts Council’s digital hub for connecting artists and community members with arts-related events in the city.
In 2017, a symposium called The Big Picture brought together local artists and arts organizations to examine challenges and opportunities for the community’s arts and culture scene. Out of this event came the idea to create a website housing arts-related resources.
David Huson, artistic director at the Hamilton Arts Council, explained that the process for organizing the website was lengthy. It involved collaboration with the local community through discussion with citizens. The website's creators looked at numerous case studies to learn what content would be relevant and useful for the website to include.
Even the name of the digital resource has a story, according to Hudson. The intent of the name is to take “the arty crowd,” once used disparagingly, and to re-purpose that for the community, giving it a new and more positive meaning.
"Basically there was a bit of uproar in the art scene, and Mayor Lloyd Jackson in 1959 declared. . .I've got the quote here: "The people of this city have made it abundantly clear that they want no part of this modern art. We can't let the arty crowd run things." We've reclaimed that name as The Arty Crowd," said Hudson.
Individual artists, art organizations, art lovers in the community and non-artists in creative industries can all create accounts on the website. The Arty Crowd website is controlled by the account holders themselves, where those who organize the events post their information, keep it updated and manage their general account. Hudson has pointed out that there are over 1,500 account holders.
The website focuses on these areas of content: chances to contribute to creative and artistic events, funding opportunities and employment opportunities. These are mainly posted by the users, but the Hamilton Arts Council does contribute from time to time. The events that are promoted are often local, but the website also promotes events outside of the city for those who have access and might be interested.
The Arty Crowd is a unique database for Hamilton due to its sole focus on the arts and the sense of autonomy for its users.
“I think there are event listings in Hamilton that do encompass some arts events, but they'll also encompass eating out and tourism," said Hudson.
Hudson also pointed out that the reception for the website has been warm and positive. Many arts organizations and artists have been taking advantage of the site and the support from the community has made it a successful endeavour.
Students should check out the website if they are interested in the arts community and would like to get involved with more events. Hudson also encouraged those who might not consider themselves to be artists, but who are creatively inspired, to get involved and still be able to contribute in some way, stressing that membership for artists and creatives is completely free.
“It's a portal to get connected with the arts in any way, whether it's just to attend and watch or whether it's to get involved or get connected. I encourage people, if you are an artist or creative or you contribute to the arts landscape, to set up an account, set up a profile and add your content,” said Hudson.
It's a portal to get connected with the arts in any way. . .I encourage people, if you are an artist or creative or you contribute to the arts landscape, to set up an account, set up a profile and add your content.
David Hudson, Artistic Director, Hamilton Arts Council
Hudson added that they are currently working on adding a new feature to the website for artists to look at spaces to show their work. Those who want to rent out a space will be able to look at profiles on the website and find their best fit.
The Arty Crowd is also currently running a TV show live on Cable 14 called The Arty Crowd Out Loud! where monthly episodes showcase local arts venues and events to build support and audience for the website’s purpose and the city’s art scene. The show can also be seen on demand here.
If any students are interested in attending arts events or would like to become more involved with the arts in Hamilton, The Arty Crowd is a great digital resource for locating these opportunities.
The Cotton Factory used to be a mostly abandoned groups of buildings in Hamilton’s industrial sector, a remnant from a bygone era of manufacturing in the city. That all changed five years ago, when Laura and Robert Zeidler purchased the property on 270 Sherman Avenue North, transforming it into the vibrant centre for the arts that the are today. They’ve refurbished the boarded-up windows and empty rooms, turning the buildings into warm and welcoming community spaces filled with both artists studios and a coworking space.
“A lot of the doors on all of the artists’ studios have glass on them, most of the artists keep their doors open when they’re there so that there’s this really nice feeling of community in the building, which is what we’re really working at,” said Laura. “Another thing we work to develop and maintain the feeling of community in the building is places for collision. So little lounge areas, kitchenettes, all that kind of stuff, so that when they’re heating up their tea they start chit-chatting and finding those synergies to work together.”
The coworking spaces in The Cotton Factory allow people to connect with potential collaborators and build relationships with other artists. The buildings that were once empty are now buzzing with activity. The Zeidlers emphasize the importance of creating a space like this for the arts in the city.
“What we’re trying to do is provide space for creative things to happen. It’s not just artist studios with people going into their studios and doing art. What we’re trying to develop is a community, and that’s why we do [events] like ‘Explore the Cotton Factory’ where people can come and see the community, but also the people within the building can go around and see what’s happening in different peoples’ studios. We’re really trying to help support and show the community that’s in Hamilton and around,” said Zeidler.
Their work isn’t just limited to the buildings interior. The Zeidlers are working to promote the arts throughout the city. They have hosted the Hamilton Art Week Launch Party for the past two years running. They’ve had concerts with the Hamilton Philharmonic Orchestra — one of Canada’s leading professional orchestras. They also hosted the Quilt of Belonging exhibit with Tourism Hamilton — a collaborative art project combining art from Canadians across the county. The Cotton Factory was even a venue for the Hamilton Fringe Festival this past year. Amongst other projects, they are collaborating with the Hamilton Arts Council on an Artist-in-Residence program.
“They’re assisting us with our Artist-in-Residence program . . . there’s a studio that we provide and Hamilton Arts Council helps choose the artists. There are two artists and they’re there for three months on a rotating basis and then once a year we have an artist from Europe come to stay — we actually have an Artist-in-Residence from Estonia right now,” said Zeidler.
Through this program, The Cotton Factory provides resources for artists that may not otherwise have access to them, giving the creators the opportunity to focus on creating.
The Cotton Factory has created more than just a studio space. They have grown a community for creators and makers to call home. The Cotton Factory is a shining example of artistic expression in the city. They regularly host events for the community, and they provide a space for artists to express themselves freely. They will also be hosting the upcoming Work In Progress Art Exhibit, which is covered in more detail on the next page. If you have any interest in the arts, The Cotton Factory likely has something for you.
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