An unconventional look Hamilton's strange style gives the city its character
Jun07

An unconventional look Hamilton's strange style gives the city its character

After a few unexpected returns of the winter weather this season, Hamilton is finally starting to come out of hibernation. With increased foot traffic downtown and the Gore Park fountain no longer running dry, the city has been overcome with a sense of vitality. Yet there’s something different about Hamilton beyond new additions to City Hall and the flourishing gardens. I would say that much of what makes the city what it is, what...

What’s the deal with influencers? How Instagram influencers are changing the traditional ad narrative
Jun07

What’s the deal with influencers? How Instagram influencers are changing the traditional ad narrative

Advertising is evolving. The ongoing trend of user-generated content on social media websites means that brands should be reflecting on the best possible ways to reach their target audiences. That’s where influencer marketing comes in.  Instagram sees nearly 800 million monthly users. The accessibility and visual nature of the app serves as a unique opportunity for brands to market their product to almost anyone. In fact, nearly 75...

Light Up the Night 2018 Congratulations to McMaster University's 2018 graduating class!
Apr13

Light Up the Night 2018 Congratulations to McMaster University's 2018 graduating class!

The fourth annual Light Up the Night ended the year with another well done celebration. Special thanks to MSU Campus Events, McMaster University Alumni Association, McMaster Students Union (MSU) and McMaster Student Success Centre. Related Posts New MSU VPs take officeSil & Chill with Sam HolladayMcMaster People Project comes to...

Sil & Chill with Sam Holladay Check out their performance in a personal setting
Apr09

Sil & Chill with Sam Holladay Check out their performance in a personal setting

Your MSU Campus Events Battle of the Bands winner, Sam Holladay, performed on the main stage tonight for Light Up the Night 2018. Related Posts Shopping the rallyLight Up the Night 2018Keeping it in the...

Finding your footing On making a new city feel like home
Apr05

Finding your footing On making a new city feel like home

When I first moved to Hamilton in the fall of 2014, I’d visited the city once before, for a tour of McMaster. It was a bony, grey day in November, and most of what I remember is a confusing maze of campus parking and one-way streets. The trip culminated in an accidental voyage up the mountain, and although I didn’t know it at the time, it was my first bird’s eye view of the city I would come to love almost as much as the city where I...

Meals and memories After four years, the Silhouette and its staff have helped me foster a love for Hamilton and a future in food journalism
Apr05

Meals and memories After four years, the Silhouette and its staff have helped me foster a love for Hamilton and a future in food journalism

How should I remember these past four years? As one of the many graduating staff members at the Silhouette, I think a lot of us are thinking and obviously writing about how to make sense of the past four or more years at McMaster and at the paper. My life has been structured around the weekly publication schedule since first year. The paper has also helped me realize some of most important passions: writing and food. I realize that...