Cake on speed dial

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By: Bina Patel

Living in Hamilton comes with many perks. Last month, having a delicious piece of cake delivered right to your door became one of them. Calvin Smith, a computer engineering student from the University of Sheffield in England, began delivering slices of cake to doorsteps all over the McMaster Area. “I only launched a week ago so if you can imagine me cycling around in my bike in minus 20 degrees, delivering cake to peoples door. That’s kind of how it all started,” he said.

The idea was born out of a conversation between Smith and his friends about circulating baked goods to students around McMaster University. Among the many options were brownies and cookies, but they ultimately agreed on a slice of cake.

“There’s not that many things around the Mac area that do this kind of thing so it would be great to offer it,” he explained.

The process is incredibly simple. A customer texts the phone number found on their website, between the hours of 4 p.m. and 11 p.m. on Saturdays and describe which slice of cake they want along with an address for delivery. Within a half hour, a slice of apple pie with cream, chocolate truffle or red velvet cake provided by a local bakery, will be delivered outside of your home.

The time range in which to place an order is small at the moment, but Smith hopes to expand to Thursdays and Fridays and to improve the efficiency of the service. “There are loads more things we want to put on the menu, with the amount of requests we’ve had for gluten-free cakes and vegan cakes and maybe even things like brownies.”

The personal touch of hand-delivered dessert has certainly had an effect, as the response from the public has been positive. Last week, Smith found himself biking around for four hours in the bitter cold delivering cakes, and business is expected to pick up as word continues to spread. Over 300 people have already shown interest on Facebook.

“There are loads more things we want to put on the menu, with the amount of requests we’ve had for gluten-free cakes and vegan cakes and maybe even things like brownies."

It remains to be seen whether expanding the service will be a piece of cake after all.

Photo Credit: Kareem Baassiri/ Photo Contributor

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