Psychology students get their five seconds of TikTok fame in IntroPsych TikTok competitions

C/O MacIntroPsych

MacIntroPsych is turning the nightly routine of scrolling through TikTok into an educational habit, with psychology-themed posts and TikTok competitions for IntroPsych students. To get students engaged in the online learning environment, the course has taken to social media to make course content fun and accessible.

As the course was originally taught in a blended learning format, IntroPsych was well-prepared for the shift to online learning. A major difficulty faced by the university in transitioning to an online learning environment was transferring in-person lectures and tutorial components to an online format.

@intropsychtiktok

visual processing?? ... light work ##foryoupage ##fyp ##retina ##photoreceptor

♬ original sound - Lucas Geling

“[This year, we saw] such an outpouring of support, love and gratitude for the work that we put in and that definitely made it all worth it. Not to mention, we saw a huge increase in enrollment in PSYCH 1XX3 compared to previous years — we have 100 additional students this semester. I really thought this year would be like the rest of 2020, a bit of a dumpster fire, but it ran better than I could have expected. The students were engaged, happy and funny,” said Dr. Cadieux.

In the past, IntroPsych held meme competitions on Twitter, where students sent in their best original psychology-related memes leading up to important examinations. The TikTok competitions emerged from the Twitter competitions, in a natural shift to the up-and-coming social media platform.

The transition to TikTok competitions was driven by the IntroPsych TAs, who turned their joke of becoming “TikTok famous” into a reality. They started the TikTok account in January 2020 but started posting videos more frequently in fall 2020. Now the most popular video on the IntroPsych TikTok account has surpassed 40,000 views.

“One of the awesome things about both the professors is they’re very much down to try anything that’s interesting or anything that the TAs are passionate about. The IntroPsych team isn’t afraid to have fun and incorporate learning into fun and vice versa and I think that’s what really helped set the foundation for this TikTok sphere that we made,” said Zoe Thompson, a fourth-year psychology, neuroscience and behaviour student in her second year as an IntroPsych TA.

The TAs were inspired by Darrion Nguyen, a TikTok creator who produces educational and accessible science content for students. The teaching team creates their own psychology-related videos based on difficult course concepts throughout the semester with the goal of making course content more digestible for students.

The next TikTok competition will be around the April exam period. To enter the TikTok competitions, students can let their creativity run wild and post any TikTok related to IntroPsych course content with the contest hashtags.

The top two entries are chosen by the number of likes, while there are two additional TAs’ choice runner-ups. UberEats gift cards are reserved as prizes for the top four entries.

@intropsychtiktok

Be critical when reading papers to understand their weaknesses! Charity: Empowerment Squared ##macintropsych ##macintropyschtiktok

♬ original sound - best clips

“[Creating TikTok videos] is a form of elaborative rehearsal. It takes a lot of thought because you have to know something about pop culture, but you also have to know something about the concept that you’re teaching [to put] them together in a thoughtful way,” said IntroPsych professor Joseph Kim.

The IntroPsych team encourages students to make the most of their university experience and take responsibility for their learning in and outside of classes.

@intropsychtiktok

##fyp ##brain ##why

♬ original sound - Camila

“The onus is on the instructor [to facilitate student engagement], but at the end of the day, it’s also up to the students to put in an effort and make an investment in their own learning,” said Kim.

New initiative by Spectrum and YWCA Hamilton helps newcomers connect with the community

C/O Calum Lewis

There is something incredibly special about cooking with someone. Many of us have happy memories associated with a certain kitchen or certain meals. For newcomers, cooking can not only be a way to stay connected to culture and something familiar in a foreign place, but it can also be the foundation for building a new community.

While building community in a new place is never easy, the pandemic has made it much harder. Noura Afify, the 2SLGBTQIA+ newcomer youth support worker at Speqtrum and YWCA Hamilton, has created an innovative solution in the form of her Food Talks series. Her goal is to help foster a sense of community for newcomers in these difficult days.

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Prior to the lockdown, Afify had hoped to organize food tours to showcase businesses that carry important ingredients that many mainstream grocery stores may not and to help newcomers get oriented to Hamilton.

In its place, she has developed a wholesome series featuring conversations between herself and community members about their relationship to food.

“[Food Talks] is a space for us to talk about what food means to us as people — the emotions, the feelings, the memories, the ways that food connects us to those things and connects us to our cultures and to diasporic identities and stuff like that. But also, on the other hand, talking about how food can and has always been used to build community,” explained Afify.

“[Food Talks] is a space for us to talk about what food means to us as people — the emotions, the feelings, the memories, the ways that food connects us to those things and connects us to our cultures and to diasporic identities and stuff like that. But also, on the other hand, talking about how food can and has always been used to build community,” explained Afify.

The episodes serve as a way to introduce newcomers to members of the community and are also connected to the virtual community kitchen, Mother Tongue.

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Food Talks is catered towards elders and youth. The episodes of the series are posted on both Instagram and Facebook, which Afify hopes will allow both demographics to engage with it. 

So far, the series has been received warmly by both the viewers and the interviewees. 

“It's been really sweet. We've been having folks leave really sweet comments. And folks who did partake in the interview said they really enjoyed it and almost everybody wanted to come and co-facilitate a community kitchen with us. It was really lovely to see that because that is my goal, to have them meet newcomers in person or virtually, so that means a lot to me. And I'm sure it will mean a lot to the newcomers to be able to make those nice affirming connections and create support systems,” said Afify.

It's very important to Afify that Food Talks fosters a sense of community for 2SLGBTQIA+ newcomers, showing them that there is a space for them in Hamilton. She hopes Food Talks will help ease some of the worries newcomers have about finding connection and community in a new place during these times.

Afify also recognizes the importance of making long-term connections, especially for newcomer students. She hopes that Food Talks will give them an opportunity to create these kinds of connections with the larger Hamilton community. 

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“When I was a student, I was fairly isolated and it was hard getting support only from other students because exams and everybody was so busy all the time. Whereas if you want to connect with an elder in the queer and trans community that's off-campus, they will make time for you. So you're also building connections that are going to support you for the rest of your life. You are meeting mentors, you are learning from people. Most of my learning happened from people, not from classrooms,” explained Afify.

As of publication, only two episodes of Food Talks have been released but more are in the works. Going forward, Afify also hopes to film episodes in languages other than English to help overcome any language barriers.

“This whole project is to give a warm, virtual, community hug to newcomers who are super isolated right now and are really, really struggling. It's one thing to be a newcomer, it's another thing to be a newcomer has to go through all the struggles and barriers in the middle of COVID,” said Afify.

New cross-university initiative helping students connect during the pandemic and beyond

C/O Campus Knct

Creating and supporting community connections has been top of mind for many this year, but it’s important to remember that for university students this isn’t a new concern.

Even prior to the pandemic, many students found it difficult to make connections and form a community at university and often in a new city. Initially created in a response to this concern, the cross-university initiative Campus Kcnt has only become increasingly relevant and welcome since the pandemic.

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“It all started in Switzerland in September as all four of my fellow co-founders study there . . . We wanted to build an app that solves the problem. Building an app takes a long time, so decided to find ways to foster more tight-knit communities at university from the get-go,” explained George Batra, one of the founders of Campus Knct.

As they developed the app, Batra and his co-founders launched the Knct podcast series where they interviewed other students to highlight the passions and personalities of their communities.

Furthermore, in the months since they first conceived the idea Knct has grown exponentially and now has representatives at numerous universities around the world, including McMaster University.

Campus Knct at McMaster kicked off with a special New Year’s campaign encouraging students with the resolutions to connect with others to sign up. This campaign was part of the lead-up to the launch of the Knct desktop app at the beginning of February.

Through the app, students are able to join spheres based on their interests, hobbies and program of studies. These spheres help connect students and allow for conversation and activity. 

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“[Campus Knct at McMaster] is a community-minded organization that works to help students but also to help anyone looking for meaningful connections and pursuing any of their passions,” said Safwan Sarker, one of the student representatives at McMaster.

The Knct app attempts to mimic the kind of spontaneous interactions more typical of in-person interactions on campus than of the virtual environment, such as meeting someone in a lecture hall or at a campus event.

One of the benefits of the Knct app is that everything for each sphere is all in one place. Most campus clubs and organizations have clubs with an online presence on at least one, if not multiple social media platforms, including Facebook and Instagram among others.

But this can be overwhelming and difficult to manage for students, as they may need to maintain multiple accounts for each group they may be a part of.

“The whole point of Knct is to just put all those clubs all in one accessible place,” explained Sarker.

Additionally, a lot of community building in the pandemic relies on students taking a proactive approach and seeking out community themselves, but it can be difficult to know where to start, especially for first-year students. Having everything in one place, the app also makes seeking out a community a bit easier.

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Ultimately the goal of Knct is to help students find a community, whatever that may look like for them.

“I think it depends on person to person, right? Because I feel like what [Knct] is tailored to is having the user choose their own experiences . . .  Someone might be looking to make new friends, especially first-years who haven’t gotten a chance to actually go on campus, have [an event] like Welcome Week. And so they might try to get involved with first-year chats,” said Sarker.

These are still very early days for Campus Knct at McMaster, but so far hundreds of students have signed up and more continue to do so.

Moving forward, Sarker anticipates that the app, which is still in its beta phase, will continue to evolve, especially as more students join Knct. Knct is also planning to develop a mobile version of their app in the coming months.

Additionally, looking to the eventual return to campus, Sarker expects that Knct will continue to grow and look for ways to continue helping students connect, whatever the circumstances. 

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Sarker also encourages students to reach out if they’re interested in getting involved with Knct. He spoke animatedly about his own experiences with Knct and the opportunities it has offered him to give back not only to the McMaster community but with other students beyond McMaster as well.

By: Esther Liu, Contributor

C/O @alliee.c

This interview was conducted in fall 2020 by Sufyan Rather.

The Silhouette: Give me a brief introduction of yourself!
Allie C.: My name's Allie, my pronouns are she/her, I'm currently in my second-year of health sciences (I'm in the core stream, I'm not specializing) and right now I'm calling in from Ottawa.

So tell me about your channel, why did you start it?
I started my YouTube channel around the end of Grade 12. I've always liked creating videos and producing content, but I was too scared to make a public channel until Grade 12 when you're kind of at the top of the hierarchy — you don't really care what the younger years say about you.

So I just went ahead and started a channel. It was more to document fun memories with friends and it's something nice to look back upon. I guess that just kept ongoing. In first year, I gained a little bit of traction and it's just something I really enjoy doing.


What do you want to get across to your audience? Why is it important that you are the one to say it?
Especially having a smaller following for a YouTube content creator, you have a much more personal connection with your followers. They can ask you questions, you can engage with them and their comments. I think it's also giving me a platform to share my voice and opinions or to bring up matters that are important or need more awareness in society, and just educate some more people about these topics that they might not be aware of.

Stuff is still new for me, so I'm still navigating my way around that, like what's the best way to do it. I don't want to do anything that would offend anyone, but I also want to make sure that I'm staying true to myself and being able to voice my opinions to support the causes that I care for.

It started off just for fun, just me being creative and capturing memories. It's sort of always been like that, especially with making videos, you can definitely get burnt out really easily if you're always trying to follow what other people want if you're doing things just to get views or just to get subscribers. So a large part of it for me is to stay true to the content that I want to make.

I really enjoy the creative aspect of it, so getting cinematic shots, or working on different types of editing and just stepping up my skills that way. Along the way, I like to create some informational videos for my audience as well, like advice to people applying to universities, or how university life is like because I know I definitely would've really appreciated that content when I was a younger viewer. So I try to have a good mix of both with the content I create.

How has your channel changed from last year to this year?
Last year, there was a lot more content with other people, whether that was with vlogs or just sit-down talking videos with other people. I think that this year, I can't really incorporate that "fun" aspect to it so I have to think of other ways or other ideas where I can engage with my audience because I know a lot of viewers really want to see how college is like, how college campus life is like and how you make friends on campus.

That's something that's really different this year because nobody's actually on campus so you have to find ways to adjust. Even if I can't capture memories with friends right now, I'm still living at home with my family. I know that that's something that's not always going to an option for me.

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